Happy Wednesday, friends! Do I have some exciting news to share with y’all today — my sweet client Melissa of Forever and a Day Events and Design launched her beautiful new brand today, and let me tell you that it looks incredible in action! Based in Grand Rapids and available for worldwide travel, Melissa has created an incredible business specializing in heartfelt weddings and florals through design and expert coordination.
Melissa reached out to me earlier this year to chat about creating a refreshed and revamped visual presence for her brand. We put our heads together to create a feminine, romantic and elegant aesthetic that represented not only the heart behind her work, but also the incredibly thoughtful experience she creates for her brides and grooms! Heavily inspired by her love of soft, muted colors and textures, Melissa and I wanted to focus on details that echoed her heart for elevated, modern design.
Through the use of soft, muted hues, we created a primary color palette that exudes romanticism and warmth. Whether in print or in person, this palette is as approachable and endearing as it is polished and professional. We paired a beautiful monoline script with a more modern san serif for her primary logo as a nod to feminine grace and elevated charm. From there, we focused on creating a vibrant floral pattern that we tied throughout her stationery pieces.
And as if her print presence and visual identity weren’t enough, Melissa and I worked tirelessly to create an amazing website on ShowIt 5 that seamlessly weaves every detail of the new brand throughout. Do yourself a favor and go explore her sweet, feminine new site!
Huge congratulations on your brand reveal, Melissa! I can’t wait to see how your business continues to thrive.