Luxe + Romantic Brand Reveal for Blush & White Design House

February 14, 2017

brand identity

Oh, happy day! Sweet friends, I am thrilled to celebrate the luxe, romantic visual branding for Blush & White — a bespoke event and design house based in Miami, Florida. This romantic, ethereal project was one of my favorites to date, with all sorts of rich details like copper foil, custom calligraphy, and more!

Luxe + romantic visual brand for Blush & White | calligraphy by Paula Lee Calligraphy, branding by b is for bonnie design

Haydee Duarte, the creative visionary behind Blush & White, joined our first ever Illume Retreat back in 2015. As one of our attendees, it was clear to see that Haydee’s big heart, eye for detail, and dedication to celebrating what matters most in life was a driving force in the way she engaged with her brides and grooms. Over the years, Haydee evolved her original business into what Blush & White is today — a boutique design house specializing in intimate elopements and celebrations for the destination-inspired couple. Above image of an intimate beachside marriage celebration designed by Haydee captured beautifully by Max & Friends.

When Haydee reached out to me to discuss working together on the visual brand to represent this heartfelt business endeavor, I leaped at the chance! Knowing Haydee and her love for high-end, approachable details, I knew this entire branding project would be filled with more heart, imagination, and thoughtfulness than my own little heart could handle. And boy, was I right! From the start, Haydee focused on pulling in details that spoke to the romantic, warm, and luxe aesthetic that represents Blush & White so well.

Luxe + romantic visual brand for Blush & White | calligraphy by Paula Lee Calligraphy, branding by b is for bonnie design

Haydee envisioned soft, custom calligraphy as the main focal point for her primary logo, so we partnered with the talented Paula Lee of Paula Lee Calligraphy for the custom lettering seen throughout Blush & White’s visual brand. Marrying this feminine, romantic aesthetic with clean lines and modern details, we created a coordinating stationery suite filled with gorgeous textures and thoughtful finishes. From copper foiling throughout her stationery and business cards to a playful geometric pattern to deeply textured navy stock for her business cards, we created a sensory experience for Haydee through her beautiful print collateral.

Luxe + romantic visual brand for Blush & White | copper foil stationery + business cards with geometric copper foil envelope liner | calligraphy by Paula Lee Calligraphy, branding by b is for bonnie design

Haydee, it has been such an honor to partner with you to tell your story through strong design and heartfelt strategy! Your couples will be so blessed to work with you, lovely.

Be sure to head over to Blush & White’s new site to explore her visual brand in action, or follow along for the full celebration on Instagram.

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I'm Bonnie -- a designer, brand designer + strategist, writer, wife, and pet parent to the most rambunctious golden retriever this side of the Mason-Dixon! I'm passionate about building authentic brands, encouraging small business owners to chase their dreams, and spreading joy through design. It's a delight to have you here, lovely! Grab a cup of coffee, pull up a comfy chair and stay a while, won't you?

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