Y’all, I’ve got brand launches on the brain! Over the past few weeks, I’ve been meeting with several of my sweet branding clients to put our heads together to strategize for their brand launches. As part of my process, I always include a 60-minute “What’s Next” strategy session with every branding project I take on. I love these sessions because they enable us to determine how to best generate interest, educate my clients’ audiences about what’s to come, and ensure they’re experiencing their definition of success as we introduce their new visual identity to their community. So, as I’ve been chatting with my own clients to plan for successful launches, I wanted to share three actionable, easy-to-implement tips that you can utilize to strategically launch your own brand in the future!

Whether you’ve got a brand launch of your own coming up, you’re walking through a re-brand, or you’ll one day launch a new product, or service, knowing how to generate buzz and experience success with your future launch will definitely come in handy. Plus, these are the very strategies that I use with my own clients that enable them to see a return on their initial branding investments within 24-48 hours of their launch! That’s certainly no coincidence, friends. That takes intentional planning, gumption, and plenty of hard work. But there’s no reason why you shouldn’t experience a similar level of success when you go to launch a new visual brand, product, or business!

Over on my Facebook page, I’m sharing the replay for a recent live video I did that walks you step-by-step through my three tips for more strategic launches, plus a bonus tip that you won’t want to miss. You can view the full replay via the link below, and don’t mind that the first few minutes are a little wonky video-wise! I got my sideways broadcasting sorted in no time and I promise that the content is worth it. 😉

View the Facebook Live replay here.

While you’re over there, be sure to like our Facebook page to be the first to know when upcoming Facebook Live broadcasts are happening! I’ve got some great content in the works that I can’t wait to share with y’all through these fun videos, so don’t miss out. And I promise my video won’t be sideways next time!