Friend, at the end of your career, what do you want your brand to be known for?

Through the work I do as a brand designer and strategist, I help my clients dream big—not only about their short term goals, but also their vision for the future. And at the end of it all, what impact do they want to leave behind?

As you dive deep into your own creative journey, you get to intentionally decide where you will excel, what will set you apart, and what you will stand for. But in order to create a powerful brand that leaves the legacy you’re dreaming about, it’s important to start identifying those goals and taking action today. 

So today, let’s take a look at a few ways you can craft a memorable brand identity that will give you the sense of fulfillment you’re looking for through the work you do—and that your ideal clients will adore, too!

Crafting a Memorable Brand Identity

Throughout my almost-decade-long career as a brand designer and strategist, I’ve learned that, above all else, it’s our values, beliefs, and mission that truly allow us to differentiate ourselves from others in our industry. Without a clear understanding of what our brand believes, what we value, and how we can invite our clients into that experience with us, we struggle to carve out an intentional niche for our work.

This is precisely why I incorporate my signature brand development process into every branding project that I take on. Here, I guide my clients through my proven process to enable them to get to the core of what sets their brand apart, as well as what their brand can be known for in the long run.

An At-Home Exercise to Craft a More Memorable Brand Identity

While this is an integral part of my brand strategy packages and process, there are a few prompts you can walk through on your own to get started down this path toward more intentional branding right away!

As you think over this concept, sweet friend, I encourage you to carve out 15-30 minutes to honestly and thoughtfully answer each one of these questions:

• How do you stand out from others in your industry?
• What does your brand stand for?
• What does your brand value?
• Are there certain attributes or qualities that you truly want to be known for? What are they?

As I ask myself those same questions, I always come back to my deep desire to equip creative entrepreneurs with the tools they need to infuse more purpose, passion, and profit into their small business dreams. More than the aesthetic of my work or the number of followers I have on any social media platform, I value the story that lies at the heart of every brand I build. And if I can be known for creating that kind of work and those kinds of experiences for my sweet clients, then my entire career will be a wholehearted success!

What is it that you want to be known for?

Sweet friend, if you’re searching for a bit of guidance as you navigate not only the answer to that question, but how that heartfelt value can come to life throughout your visual brand and strategy, then I’m here to help! I’d love to walk alongside you in that pursuit through my signature process for developing elevated, strategic brands. Click here for more information on my branding services, or head right here to reach out and schedule your complimentary consultation!

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