For as much as we talk about the importance of launching, and how much education is out there on how to create your launch strategy, there isn’t a lot of talk happening about what you’re meant to do AFTER launching your brand. So let’s fix that, shall we?

Over the years, I’ve worked with hundreds of clients and students to create launch strategies for their brands and their latest offers, and a huge part of that planning process involves thinking realistically about what happens post-launch, too. What do we do with the data that’s coming in? How do we analyze it in order to move forward with intention?

I’ve been chatting about this quite a bit with a few of my clients lately as we prep for their upcoming brand reveals (eek, so exciting!), and I know they aren’t the only ones in a similar season of business. So today, I’m breaking down five steps to take AFTER launching your brand so you can see the most success from your efforts! These are five of the most effective ways to maintain your launch-week momentum and create a post-launch season that helps you reach your business’s goals. Keep on reading for all the juicy details, friend!

5 Steps to Take After Launching Your Brand

1. Create a measurable standard of success

First, it’s crucial to create a measurable standard of success for your business post-launch. Set goals for your business that you can quantifiably track to help you assess just how well your marketing efforts are working, how well your new brand is being received, and where you can invest more time and energy into further growth.

This could look like setting concrete goals for number of client bookings, website traffic metrics, email list growth, and more. Each of these are examples of actionable ways to gauge how your business is continuing to soar long after your initial launch!

My go-to tip for keeping track of all these wonderful goals? Keep a spreadsheet in Excel or Google Sheets with a breakdown of your numbers month-by-month! It’s easy to update and will allow you to analyze the numbers quickly.

2. Educate your audience

​Next, use the weeks after your launch as an opportunity to educate your audience about the branding process and invite them into the behind-the-scenes of the journey.

During every final strategy call with my clients, we spend time planning out how we’ll educate their audience about their decision to (re)brand, the heart behind their new brand, what their audience can expect from this new season of business, and more.

This not only helps communicate the value behind a new visual identity or an elevated set of services, but it also helps inspire a sense of connection between your audience and your brand! Who doesn’t love feeling included or privy to behind-the-scenes info, right? So give your audience the chance to connect with the heart behind your brand, and this new season for your biz, by educating them about these exciting updates! 

3. Generate interest with powerful, strategic content

Now it’s time to continue to draw your audience in with powerful content on your blog and social channels that strategically generates interest in your products or services. A few examples of things you could share include:

• Past client work that will catch the eye of your ideal clients
• Educational content that positions you as an expert in your industry
• Inspiration that helps potential clients envision working with you

Having a solid editorial calendar in place will ensure that you can consistently share content that connects with your audience. Plus, it gives you the opportunity to create editorial content that draws attention to current projects, creates interest for available services, and boosts site traffic. The benefits are abounding!

4. Analyze your incoming inquiries

In the weeks after launching your brand, you’ll hopefully see new inquiries pop into your inbox. If so, pat yourself on the back and pop a little bubbly! And after some well-deserved celebration, pull up those emails from potential clients and take a close look at the quality of those inquiries. Are they in line with the ideal clients you dreamed of working with as you walked through your branding project? Are they inquiring for services you no longer offer, or that you want to phase out? Or are they not truly serious about working together? The kind of inquiries you receive tells you a lot about how your brand is perceived. If you’re hearing from a handful of dream clients, then you’re right on track! But if you’re struggling to connect with potential clients who value your work, there may still be room for growth.

5. Continue to check in with your brand regularly

Finally, make it a point to assess opportunities for taking your business to heartfelt new heights on a regular basis. 3-6 months after your brand launch, set a date to examine how things are going, what’s working, and what’s not. Then, dream big about where you want to go next and how your brand can help you reach those goals! A successful post-launch season starts with audacious, beautiful goals that propel you on towards your definition of success.

Thinking of re-launching your brand in 2022?

Sweet friend, if one of your New Years Resolutions is to walk through an intentional rebrand (and post-launch season, of course 😉 ) that positions you as the go-to expert your high-end clients are searching for, then I’ve got you covered!

I specialize in crafting elevated visual brands that enable you to connect authentically with your ideal clients. And it would be an absolute joy to work with you in the new year! Head right here to reach out about scheduling your complimentary call. Together, we’ll create a clear plan to elevate your brand and launch it successfully, so you can achieve all your beautiful goals in 2022.

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