My MOST successful clients all have this in common…

February 27, 2018

Over the years, I’ve considered myself incredibly fortunate to work with talented, tenacious women from all over the world. Together, we craft heartfelt visual brands that reflect the heart of their life’s work, but we also put our heads together to create a visual presence that will ultimately convert. Because this is a business venture after all, right? Investing in a beautiful brand that doesn’t positively impact your bottom line is a costly mistake that won’t get you one step further to your goals as a boss lady. Which is why I strive to create visual brands that are as purposeful as they are profitable for my wonderful clients.

But here’s the thing, friend. Over the past six years I’ve been in business, I’ve noticed that my most successful clients all have one thing in common. One core commonality that points them in the direction of their dreams, that positively impacts their bottom line, and that empowers them to chase after their goals. And it’s absolutely something you can implement within your own business, too!

My most successful clients all have one thing in common... Click over to find out what it is! | via b is for bonnie design | photo by Hannah Haston Photography

I’m pretty smitten with my clients, if I’m being honest. And what’s not to love? They’re hard working, driven, creative women with big hearts who love others fiercely and well. They’re also impressive businesswomen who rake in $50k on average each month, who host sold out workshops, or who launch high-end bridal boutiques in affluent areas! And they didn’t get to where they are today by chance.

When I take a step back at look at the very different business models my clients have, I can still see the pattern that connects them to their own definition of success — they chose to build brands that operate from a clear place of purpose. 

What that means in action is this — they were able to zero in on their unique value proposition, their highest point of contribution, and their ideal clients in such a way that allowed them to cut through the noise and resonate with those who needed their work the most.

They were so captivated by their unique sense of purpose through their work that they were able to turn their backs on the distractions that attempt to keep them from success. Instead of paying attention to the latest marketing ploy or being distracted by the newest design trend on Pinterest, they chose to keep their heads down and focus on the work that would propel them forward. They chose to hone their purpose, weave that throughout their brand, and then only move forward in a direction that honors that sense of purpose to begin with. Because of that, they were able to make wise choices, craft intentional messaging, and, ultimately, connect with their ideal clients authentically.

Together, we partnered to dig deep to craft a message, a strategy, and a set of visuals that reflects the heart of their life’s work. On top of that, we partnered together to create a brand that is tailor-made to last.

We experienced different results from their branding projects because we chose to do things differently to begin with. Rather than focusing solely on beautiful color palettes or type pairings, we chose to start with a cohesive brand strategy that would permeate every design decision we’d make from there on out.

So if you want to experience different results from your brand, friend, I’d encourage you to start here — explore how the Why behind your work, your sense of purpose, can permeate your brand moving forward. From visuals to strategy to client experience touchpoints, identify how your brand can be so captivated by it’s purpose that it only propels you forward.

For my fellow designers and strategists who want to create similar results for their clients—the Brand Strategy School is for you! This curriculum is a blueprint to my signature brand strategy process to create your dream design biz. It’s created to give you all the tools you need to guide your clients through a proven process that delivers results time and time again. Never before have I taken my secret sauce as a designer and shared it in such a way where you can implement my step-by-step approach for your own clients, but I am so excited about sharing these resources and tools with fellow designers and strategists so soon!

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Brand Strategy School

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P.S. I HATE SPAM, TOO! I PROMISE TO ONLY SEND YOU THE GOOD STUFF AND TO NEVER SHARE YOUR DETAILS WITH ANY THIRD-PARTY. Powered by ConvertKit

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My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

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