Building elevated visual brands that reflect the heart of my client’s work is one of the greatest honors I have as a designer and strategist. But here is the thing–I wasn’t always building beautiful brands that authentically converted within 24 hours of a launch. And I wasn’t always building brands that raked in over $50k in a month after a rebrand.

There was a solid season at the beginning of my business when I was just getting started and I was struggling to figure out how to book clients and how to truly stand out in an already saturated industry.

I know what it’s like to navigate the trenches of growing your design business, connecting with your ideal clients, and really doing the work that you love to do as a designer.

And I realized pretty quickly that running a design business isn’t always sunshine and rainbows. I’ve gone through struggles, but I’ve also come out on the other side through trial and error. And through the mistakes I’ve made, I learned what it truly takes to build a design business of your dreams.

How To Build The Design Biz Of Your Dreams

Now to be real, there was a solid start back in 2012 when I was building my design business and making a bunch of mistakes. I booked a lot of not-so-ideal clients and I was charging $500 for my top-level branding package. And let me tell you, I was SO proud of myself for charging $500 at the time!

But now, I’ve grown my business to the point where I’m honored to work with hundreds of creatives from across the country to build elevated visual brands that positively impact their bottom line and operate from a clear sense of purpose.

I’ve been honored to build my team in ways that allow me to dive into opportunities I never thought I’d have along the way.

And if I can start my business from such humble beginnings and grow to where I am today, then I absolutely know you can do the same.

Begin With One Simple Step

So you might be thinking, this all sounds wonderful but how did you do it?

Well friend, I started building the design business of my dreams when I chose to do things differently.

Rather than taking the same approach I saw other designers taking back in 2012 or building brands based off what was trending on Pinterest. I chose to take a step back and do something that looked and felt different.

I chose to start with an intentional brand strategy process before diving into the design work itself.

That one simple step permeated throughout every facet of my design business.

Starting with an intentional brand strategy process enabled me to really deliver intentional results for my clients through the heartfelt work that we do together. It enabled me to elevate my own brand and stand out in a saturated industry filled with other talented designers. And, it gave me the opportunity to serve my clients wholeheartedly as we craft brands that are made to endure.

All of that happened from one simple change to my approach as a brand designer.

Things Can Look Different For You Too

Sweet designer, I get it. I’ve been there and I know things can look different.

I know how discouraging it can feel wondering where your next client is coming from. I know how it feels when it seems like all you are doing is blending in and barely making it. I know how it feels to sink into your chair as you try and figure out more ways to stand out in an already saturated industry. And I know what it feels like to have that longing deep within your heart to offer your clients something more than just what everybody else is doing.

Which is why I want to invite you into the step-by-step process I use to set my business apart through an intentional brand strategy process.

My signature five-week course, the Brand Strategy School, is a blueprint to my own brand process as a designer and it is filled with actionable steps to empower you to build your dream design business.

On top of that, it’s designed to equip you with the tools to connect with your ideal client, market yourself differently, and position yourself as the expert your clients deserve.

There is no need to spin your wheels to try and fine tune your existing process when you can instead swipe my exact brand strategy approach and begin to immediately implement that within your own business.

You’ll walk away with tools to help your branding clients identify the core of their brand, hone their ideal clients, craft their brand voice, and design a visual identity that’s made to endure.

Plus, you’ll walk away with my mission statement formula, a swipe file of my signature brand development workbook, my master resource guide, and my formula for acing sales calls every time!

Sweet friend, I want you to have a true sense of brand clarity within your own business and the confidence to build your dream design business too!

How To Do Business Differently For Results That Convert

If you’ve ever longed to do business differently as a designer, to market yourself with confidence, and to guide your clients through a proven process time and time again. Then the Brand Strategy School is just what you’ve been looking for.

Doors for the Brand Strategy School open tomorrow, August 22! We only have 15 spots available and hundreds of designers on our waitlist. To be the first to know when doors open to secure your spot, enter your email below and join our waitlist: