How to Leverage Brand Strategy to Uplevel your Design Biz

April 11, 2019

business

Over the past seven years as a brand designer and strategist, I have gone through so many seasons of business.

In the beginning, I was struggling with figuring out how to carve out a niche for myself and how to really set myself apart in a sea of other talented designers. And as I continue to go through that process and challenge myself to dig deep into how to build a business that stands out and allows me to do my best work—I discovered that by really leaning into my strengths, implementing a few key strategy pieces, and clearly communicating that experience to my ideal clients is what enabled me to stand out and do business differently.

Now, before you roll your eyes and say that sounds too good to be true, I want to assure you that this is doable for you, sweet friend.

How to leverage brand strategy to uplevel your design biz. | b is for bonnie design #brandstrategy #branddesigner

How to leverage brand strategy to uplevel your design biz

Over the years, I’ve learned not only how to create a brand that stands out but also a thing or two about how to successfully uplevel your design business.

Whether you’re going through a big pivot or you’re simply wanting to intentionally elevate your processes and business as a whole in order to bring in higher end clients—I wholeheartedly believe you have all the tools you need in order to make that jump.

And I also believe there are a few key pieces of advice that can help you make that transition more seamlessly.

So today, I’m going to share with you the specific ways that brand strategy can empower you to uplevel your design business.

WHAT IS BRAND STRATEGY?

Now as we dive into this conversation you might be thinking—brand strategy, okay great, as a designer I already have a wonderful worksheet I use to guide my clients through before we start the design process—but friend, I challenge you to think about the true meaning behind brand strategy.

But let me ask you this.

Is guiding your clients through a handful of short worksheets the same as encouraging them and inviting them into an in-depth strategy process that truly hones into the heart of who they are, what they do, how what they do is different, who it’s for, and how they can communicate that in the long run.

Most of the time I’m sad to say that when I’ve sat down with my 1:1 mentoring students or the women inside the Brand Strategy School, and we take a look at past worksheets they send out to clients we notice they’ve merely been scratching the service of brand strategy.

If you’re going to truly take this concept of brand strategy and leverage it to uplevel your design business, I highly encourage you to invest in crafting or finding a proven brand strategy process that you know will deliver consistent results.

THE BENEFITS OF A PROVEN BRAND STRATEGY PROCESS

Today, I want to talk you through how you can leverage this concept of strategy in order to take your brand and your business to heartfelt new heights.

But you might be wondering how brand strategy can make such a big difference within your business and friend, the truth of the matter is, brand strategy is so much more than just a powerful process or a really cool talking point we include when hopping on a consult call with a potential client.

Brand Strategy really does change the way you can market yourself and the way you are perceived by potential clients.

As a result, brand strategy enables you to offer more intrinsic value to your clients. It enables you to charge more, deliver lasting results and as a bi-product of that, it enables you to elevate your business as a whole.

When we think about the benefits our clients can experience when we guide them through a proven brand strategy process—we find that it not only allows us to infuse our existing brand and design experiences with so much added value, but also it gives us the chance to really stand out in a sea of talented fellow designers.

MY SIGNATURE BRAND STRATEGY PROCESS

One sweet Brand Strategy School alum, Michelle, found this exact sentiment to be true:

“[After the Brand Strategy School] My confidence has been boosted and with that comes confidence in raising my prices and standing proudly behind them.This was the leg-up I was hoping to gain in order to stand out from other designers in my area and be able to truly serve my clients better than ever before!” – Michelle

Friend, testimonies like this from my BSS alums fills my heart with so much joy! And it’s such an honor to be able to share the very strategy process I’ve created over the past seven years in a way that fellow designers can implement within their businesses and immediately begin to hit their goals and see the kinds of results they want to see.

For me, the Brand Strategy School is not just another course to guide you through a series of tools you’ll never use.

Instead, it’s my entire heart for brand strategy through an  in-depth, five week experience I’ve intentionally created with swipe files, easy to implement guides, tons of accountability and consistent live trainings in order to meet you right where you are in your journey.

Inside the BSS, you’ll receive a break down of my overarching brand strategy process in a way that’s easy for you to replicate and leverage in your own business.

And as a result I wholeheartedly believe you can see results just like Michelle.

MY GO-TO FORMULA FOR BUILDING HIGH-END BRANDS THAT CONVERT

If this sounds just like the experience you’ve been looking for to take your amazing design business to the next level then I would love to invite you to join me for a totally free webinar on April 23 at 11:00am CST for a live training on my formula for building purposeful and profitable brands.

REGISTER HERE!

In this fun live session I’ll teach you the three secrets to crafting brands that authentically convert like:

Secret #1 – how to utilize the brand development process to transform the brands you build.

Secret #2 – how to guide your clients through this strategy process without a marketing degree or prior experience

Secret #3 – how to leverage this strategy process to market yourself differently.

If you can’t make it to the webinar on April 23rd, don’t worry you can also snag your seat for our encore live training on April 25th at 1:00pm CST.

REGISTER FOR APRIL 23rd AT 11:00AM CST

REGISTER FOR APRIL 25th AT 1:00PM CST

If the Brand Strategy School is just the experience you’ve been looking for to take your brand to heartfelt new heights I would love to invite you to join me!

With this five week course, I reserve registration to only 10 designeers. And seats usually fill up quickly so in order to be the very first to know when doors reopen for this signature course add your name to the waitlist below:

Brand Strategy School

Snag my signature brand strategy process and guide your clients through an approach to delivers intentional results time after time! Join the waitlist below to be the first to know when doors re-open.

P.S. I HATE SPAM, TOO! I PROMISE TO ONLY SEND YOU THE GOOD STUFF AND TO NEVER SHARE YOUR DETAILS WITH ANY THIRD-PARTY. Powered by ConvertKit

My go-to formula for building elevated high-end brands. 3 secrets to crafting brands that authentically convert. | b is for bonnie design #brandstrategy #branddesigner

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I'm Bonnie -- a designer, brand designer + strategist, writer, wife, and pet parent to the most rambunctious golden retriever this side of the Mason-Dixon! I'm passionate about building authentic brands, encouraging small business owners to chase their dreams, and spreading joy through design. It's a delight to have you here, lovely! Grab a cup of coffee, pull up a comfy chair and stay a while, won't you?

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