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Earlier this week, we dove into the very first step you have to take and the truth you must believe before walking through any sort of pivot within your business. But let’s take that conversation even further, boss lady! There are three big mistakes I’ve seen creatives make while pivoting their business and I want to […]

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Back in April, 14 women from all over the world joined me here in Waco for our fourth Illume Retreat to dive deep into what it means to create from a place of Truth and to fiercely chase after a life that matches their unique definition of success. At the end of each day, we gathered […]

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In the past six years of running this business of mine, I’ve learned a lot of do’s and don’ts when it comes to building an authentic brand. I’ve seen sweet clients shouting to the masses with every brand message and strategy, only to see them caught up in the comparison game of how others are […]

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Whether you are years, months or even days into your business I want you to take a moment to reflect on why you started this business adventure of yours. Through the hustle, day-to-day tasks, and flux between surviving and thriving, there is a life-giving story that fired your soul to take the leap and start […]

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Over the past year, I’ve had the honor of learning more about Sseko Designs, one of my favorite socially-minded brands using fashion for good. Through their thoughtful business model, they empower women in Uganda to do dignified work that directly goes into their college educations, which means that every purchase made directly impacts someone’s ability […]

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brand designer & strategist 
for purposeful creative businesses
based in waco, texas







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I'm Bonnie -- a brand designer + strategist, industry educator, wife, and pet parent to the most rambunctious golden retriever this side of the Mason-Dixon! I'm passionate about building authentic brands, encouraging small business owners to chase their dreams, and spreading joy through design. It's a delight to have you here, lovely! Grab a cup of coffee, pull up a comfy chair and stay a while, won't you?

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