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As tenacious brand strategists and designers, we know that those brands focused solely on visuals and aesthetics only take a business so far. Don’t get me wrong sweet friends, brands that are beautiful are a necessity. But if pretty is all they are, and they are missing the brand strategy built into them to truly […]

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Y’all, where did the second quarter of the year go? I feel like it was just April but here we are already knee-deep in July, slowly recovering from Fourth of July sunburns and vowing to eat more salads to make up for all the hamburgers and hot dogs we consumed just a week ago! On […]

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One of the main pain points I see with my designer mentoring clients as well as with my students in the Brand Strategy School, is this need to better position themselves as an expert to their clients. They seem to keep running into this sticky situation where a client doesn’t fully view them as the […]

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Today is all about encouragement, sweet friend. Because I feel like so many creatives are at the point in their business where they are pushing themselves to their limits, feeling tired, overwhelmed and simply burnt out. I want to send sweet notes of encouragement that it doesn’t have to look this way forever and you […]

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Hey, fellow brand designers! I see you. I see you over there working so hard to tenaciously build an intentional business. But you want more. You want to know how to immediately elevate your business and build brands that are founded on strategy, not just on pretty visuals. You want to guide your dream clients […]

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brand designer & strategist 
for purposeful creative businesses
based in waco, texas

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I'm Bonnie -- a brand designer + strategist, industry educator, wife, and pet parent to the most rambunctious golden retriever this side of the Mason-Dixon! I'm passionate about building authentic brands, encouraging small business owners to chase their dreams, and spreading joy through design. It's a delight to have you here, lovely! Grab a cup of coffee, pull up a comfy chair and stay a while, won't you?

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