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Today’s post was inspired by a question that finds its way into my inbox or my DMs on Instagram every now and then — “How do I market my brand to my ideal client without scaring off other clients in the process?” And, boss lady, I totally get where you’re coming from here! You’re hustling […]

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After launching the Brand Strategy School at the beginning of March, I gave myself permission to take a break from business books and dove headfirst into reading as much fiction as I could handle! Between a few work-cations to Dallas and the fact that it’s patio weather around these parts, I devoured quite a few […]

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It’s launch day for my sweet client Shannon of Sunshine Shannon Photography and I could not be more excited to celebrate with her! This woman is just as joyful and full of sunshine as her name suggests, and it was such a delight to be able to work together to craft a heartfelt visual identity […]

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Four years ago, I had a crazy dream to create an intimately restful retreat experience for creative women entrepreneurs who were ready to build businesses, and lives, that operate from a clear place of purpose. And so the Illume Retreat came to life! Since hosting our first retreat in 2015, I’ve learned so much about […]

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Just recently, I found myself chatting with a talented creative who asked the same question I get so often from others in the industry — should I change my logo? What sounds like a simple question with a “yes” or “no” answer is actually a question that requires a lot of thought, research, and strategy […]

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brand designer & strategist 
for purposeful creative businesses
based in waco, texas







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I'm Bonnie -- a brand designer + strategist, industry educator, wife, and pet parent to the most rambunctious golden retriever this side of the Mason-Dixon! I'm passionate about building authentic brands, encouraging small business owners to chase their dreams, and spreading joy through design. It's a delight to have you here, lovely! Grab a cup of coffee, pull up a comfy chair and stay a while, won't you?

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