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Friends, one of the most common pain points I see so many of the incredible women inside my signature group coaching program—the Heartfelt Brand Society—or even my 1:1 mentoring students wrestle with the most is this idea of content creation. We all know how important it is to have strong marketing content on our blogs […]

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Today is such a joyful day friend. I’m thrilled to officially open doors for our October 2019 Illume Retreat! This is our fifth retreat and I’m so honored to be opening doors again here at my Waco studio to an entirely new group of women from all over the world as we learn how to […]

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Hi friends, welcome to this week’s episode of the Brand Strategy Podcast where we’re diving into all things client experience. I feel I have a unique perspective to share with you about client experience, because not only have I spent the past seven years as a brand designer and strategist walking not only my branding […]

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Back in 2014, I nervously and excitedly launched a big part of my heart through the Illume Retreat. I wanted to create an intentional retreat experience that was different from a lot of the educational experiences that were out there at the time. I wanted an experience that focused on how we could create businesses […]

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Today I’m thrilled to share a step-by-step set of guidelines for my fellow boss ladies out there who are looking to diversify their streams of revenue by adding on a new service or offering as a part of their already established brand. You would not believe how many questions I get from driven entrepreneurs who […]

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brand designer & strategist 
for purposeful creative businesses
based in waco, texas







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I'm Bonnie -- a brand designer + strategist, industry educator, wife, and pet parent to the most rambunctious golden retriever this side of the Mason-Dixon! I'm passionate about building authentic brands, encouraging small business owners to chase their dreams, and spreading joy through design. It's a delight to have you here, lovely! Grab a cup of coffee, pull up a comfy chair and stay a while, won't you?

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