Today is all about encouragement, sweet friend. Because I feel like so many creatives are at the point in their business where they are pushing themselves to their limits, feeling tired, overwhelmed and simply burnt out. I want to send sweet notes of encouragement that it doesn’t have to look this way forever and you […]

Happy Wednesday, friends! So often when I’m working on a custom branding client’s website design, we find ourselves needing to add in some solid content to cover their terms & conditions, as well as the privacy policy for their site. Although I’m no lawyer and I can’t break down the legal intricacies of why your site […]

Four years ago, I had a crazy dream to create an intimately restful retreat experience for creative women entrepreneurs who were ready to build businesses, and lives, that operate from a clear place of purpose. And so the Illume Retreat came to life! Since hosting our first retreat in 2015, I’ve learned so much about […]

Just recently, I found myself chatting with a talented creative who asked the same question I get so often from others in the industry — should I change my logo? What sounds like a simple question with a “yes” or “no” answer is actually a question that requires a lot of thought, research, and strategy […]

After an exciting and incredibly busy launch season for the Brand Strategy School, I’m finally emerging from live webinars and email sequences to join the land of regular entrepreneur life. Which is a totally different kind of crazy/busy in and of itself. 🙂 Armon and I took a little work-cation last week to Dallas where […]