learn my step-by-step process to winning hearts and growing your brand through authentic strategy, smart implementation and stunning photos.  

Over the years that I’ve used Instagram for my business, I’ve received vulnerable emails from followers letting me know that when I share a post, it feels like I’m speaking right to them over a cup of coffee, sharing our hearts like we’re old friends. I’ve been humbled to hear that through the voice I’ve created and the ongoing story that I invite my followers into, they feel like they know me and they feel like my brand is a place where they can belong.

You see, friend, when we choose to build authentic brand presences through social media, we not only give ourselves the chance to boost our business’s identity, but we create an opportunity to invite people to be a real part of our brand’s story, day-in and day-out. As brands, we share the beauty of our highlight reels through curated content, but we also share the raw, real and rough moments that make up our lives as business owners, because it’s in those vulnerable moments that we can create community and inspire action.

Simple changes, when implemented smartly and consistently, have the power to take your online presence from marginally effective to meaningful in no time. And the value you stand to gain is so multifaceted, friend! Not only does authenticity enable you to share the heart behind your brand in a genuine way, but it enables you to turn followers into a loyal community centered around your brand.