Ara Collective Brand Reveal | Luxe, Exotic Visual Branding

June 9, 2015

Oh, friends. This is one brand reveal I have been dying to share with y’all for months now! I couldn’t be more pleased to introduce y’all to Ara Collective, a design collective featuring textiles from artisans all over the world. When Sarah Smith, the designer and creative mastermind behind the Ara Collective, sent me her initial inquiry, I was blown away by not only her vision, but her heart for this incredible project. Ara Collective partners with artisans all over the world to curate handcrafted pieces that highlight traditional craftsmanship and one-of-a-kind details for the modern home. Inspired by her extensive travels, Sarah wanted to create a visual brand that captured the exotic nature of Ara in a modern, approachable and clean way. I mean, just take a look at her mood board below for a serious dose of wanderlust and Moroccan influence!

ARA COLLECTIVE Branding Mood Board

We utilized a luxe, earthy color palette for an approachable yet versatile aesthetic. Combined with the delicate, Moroccan-inspired details in the Ara brand symbol, this brand design may be my favorite to date. From logo design to print collateral to packaging, this project enabled us to delve into every facet of the Ara Collective visual presence!

Ara Collective Branding Board - FINAL

Ara Collective Print Collateral Board

I may be a little biased, but it’s gorgeous, right? The Ara Collective products range from throws to weekend bags to home textiles, and each collection features traditional weaving and brocading techniques from different parts of the world. Collection One highlights Mexican and Guatemalan craftsmanship, and I can’t speak highly enough of the beautiful detail that goes into each piece!

Help me celebrate the launch of the Ara Collective site and shop by visiting their website today! For behind-the-scenes peeks into Sarah’s travels and the inspiration behind each collection, check out the official Instagram account. Congrats, Sarah! So proud of all the heart and hard work you’ve invested into this big, beautiful dream!

  1. Sarah Anne Hayes

    June 9th, 2015 at 11:06 am

    Absolutely gorgeous, Bonnie! Love it!

  2. Sarah Contrucci Smith

    June 26th, 2015 at 2:40 pm

    Thank you for creating a stunning brand design that truly captured my vision for Ara Collective. Absolutely loved every minute of working with you, Bonnie!

  3. illume retreat recap: Day One, Part Two

    November 25th, 2015 at 6:03 am

    […] one luxe lounge! And one of our incredible attendees, Sarah of Ara Collective (you may remember her brand reveal here on the blog earlier this year!), generously provided a blush throw for each attendee and […]

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I'm Bonnie -- a designer, brand designer + strategist, writer, wife, and pet parent to the most rambunctious golden retriever this side of the Mason-Dixon! I'm passionate about building authentic brands, encouraging small business owners to chase their dreams, and spreading joy through design. It's a delight to have you here, lovely! Grab a cup of coffee, pull up a comfy chair and stay a while, won't you?

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