Happy Tuesday, friends! It’s no secret that I’ve fallen woefully behind on sharing client work here on the blog recently, and I’m so excited to catch y’all up on some projects I’ve been working on for the past few months! Over the summer, I had the opportunity to work with Beaumont’s premier bridal boutique, H. Noelle Bridal, on their logo design and visual brand development. I absolutely loved collaborating with owner Haeley to incorporate her love for vintage, romantic elements throughout her logo and print collateral!
Through soft shades of blue, calming neutrals and pops of gold, we focused on creating a set of visuals that was equal parts glam and warmth. The ideal H. Noelle bride values her family, her soon-to-be spouse, and views her wedding day as the beginning of a lifelong marriage that is to be celebrated in style. She’s dreamed of her wedding dress for years and deserves an experience that sets the tone for the fairytale that’s to come! In order to appeal to her, capture her attention and lay the foundation for a true relationship, we opted for a mix of feminine calligraphy-inspired script and luxe, classic serif typefaces.
Haeley echoed her visual brand throughout her boutique’s design by incorporating her signature pale blue hues throughout her upholstery. Shades of grey pop through modern patterns and wall color, which are complemented by a custom decal Haeley had commissioned of her main logo. We carried out the refined and classically feminine H. Noelle aesthetic through clean print collateral that is designed to pop in either letterpress or full color digital printing.
H. Noelle celebrated a soft launch this September, and has been joyfully helping brides find their dream wedding dresses ever since! I’m so thrilled to see how all of Haeley’s hard work is paying off, and if you’re a Southeast Texas bride in search of your perfect dress and personalized customer service, you must pay her a visit. Cheers to all your hard work, Haeley! I can’t wait to see what 2016 has in store for H. Noelle Bridal!
Photo via H. Noelle Bridal Boutique
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