Developing Your Most Purposeful Brand Yet

May 5, 2016

I’d venture a guess that our brands, how they’re presented and how we’re crafting them, are a facet of our businesses that absorb a crazy amount of our time. Right? As a brand designer and strategist, I spend the majority of my workday chatting with clients and fellow creatives on how we can be maximizing, revitalizing and strategizing in order to put our best foot forward visually. And it never ceases to amaze me that so many of those in our creative industry still give most of our attention and energy to the visual parts of our brands, rather than the heart and intent behind them. Your brand is comprised of so much more than what lies on the surface, friend! But how often are you relying on strong visuals and pretty websites to carry you through in your work or to serve as the final touch point that secures that new client project? Lovely visuals will only take you so far. It’s the strategy that backs up your brand that truly has the power to help you connect with your ideal client, convey a one-of-a-kind experience, and reach your business goals effectively.

Developing your most purposeful brand yet through strong brand strategy and cohesive visuals | b is for bonnie design

For as much as I love creating beautiful graphics, I’m passionate about designing brand strategies that will help you tell your story well, and will enable you to connect with the clients who need your work. Pretty logos and expertly curated graphics will only take your brand skin deep, but a thoughtful strategy steeped in purpose and story will help you create a brand that endures.

Over the past few months, I’ve been working hard to continually refine my services to equip my clients with the specific tools they need to do business thoughtfully. After noticing a need in the industry for even more intentionally designed brand packages, I’m simplifying my process and pricing in order to provide my clients with the tools they need to do business authentically and strategically. Whether you need a custom designed website, are after expertly crafted stationery pieces, or are striving to partner with a brand strategist to infuse heart, purpose and goal-driven intention in every touch point, I’ve got just the thing for you, friend!

Through my signature brand development and discovery process, honed over the span of four years, we’ll walk step-by-step through what it means to identify the Why behind your work, focus on your ideal client, craft a thoughtful set of experiences to inspire brand loyalty, and design messaging and visuals that tell your brand story truly. Whether you’re looking to refresh your brand or are giving your business the gift of starting strong with a clearly defined brand, together we’ll invest lots of heart and intention into helping your business reach actionable and attainable goals!

Moving forward with a clearly defined strategy, succinct and heartfelt set of visuals, and thoughtful curated touch points to do business well will not only help you reach your ideal client right off the bat, but it will honestly save you years of trial and error, and it will save you hundreds (if not thousands) of dollars spent on branding and rebranding.

Are you ready to infuse your brand with the visuals, heart and strategy it needs to represent your work authentically? Then let’s chat, friend! I’m accepting custom branding clients for late summer, and only a handful of project dates are available for the remainder of the year. Shoot me an email directly at bonnie(at)bisforbonniedesign.com to chat, or get in touch via the contact form above.

Leave a Reply

Your email address will not be published. Required fields are marked *

My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

hi friend!

meet bonnie

create your dream brand

THROUGH MY FREE, 5-DAY EMAIL CHALLENGE

yes! send me the guide >

GET THE FREE 5-DAY CHALLENGE DELIVERED STRAIGHT TO YOUR INBOX AND START LEARNING TO LAY THE FOUNDATION FOR YOUR DREAM BRAND, ONE THAT INSPIRES AUTHENTIC CONNECTION WITH YOUR IDEAL CLIENTS AND TELLS YOUR STORY WELL!