Feminine Visual Branding for Forever and a Day Events

October 26, 2016

Happy Wednesday, friends! Do I have some exciting news to share with y’all today — my sweet client Melissa of Forever and a Day Events and Design launched her beautiful new brand today, and let me tell you that it looks incredible in action! Based in Grand Rapids and available for worldwide travel, Melissa has created an incredible business specializing in heartfelt weddings and florals through design and expert coordination.

Melissa reached out to me earlier this year to chat about creating a refreshed and revamped visual presence for her brand. We put our heads together to create a feminine, romantic and elegant aesthetic that represented not only the heart behind her work, but also the incredibly thoughtful experience she creates for her brides and grooms! Heavily inspired by her love of soft, muted colors and textures, Melissa and I wanted to focus on details that echoed her heart for elevated, modern design.

feminine visual branding for Forever and a Day Events and Design by b is for bonnie design | blush watercolor elements with gold foil logo

Through the use of soft, muted hues, we created a primary color palette that exudes romanticism and warmth. Whether in print or in person, this palette is as approachable and endearing as it is polished and professional. We paired a beautiful monoline script with a more modern san serif for her primary logo as a nod to feminine grace and elevated charm. From there, we focused on creating a vibrant floral pattern that we tied throughout her stationery pieces.

feminine visual branding for Forever and a Day Events and Design by b is for bonnie design | blush watercolor elements with gold foil logo

And as if her print presence and visual identity weren’t enough, Melissa and I worked tirelessly to create an amazing website on ShowIt 5 that seamlessly weaves every detail of the new brand throughout. Do yourself a favor and go explore her sweet, feminine new site!

Huge congratulations on your brand reveal, Melissa! I can’t wait to see how your business continues to thrive.

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My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

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