Cori Cook Floral Design Brand Reveal | Romantic, Feminine Visual Branding

June 8, 2017

Happy Thursday, friends! Today, I am thrilled to be celebrating with my client and sweet friend Cori of Cori Cook Floral Design as we unveil her refreshed brand and new website. Cori is an immensely talented floral designer serving Denver and Northeastern Colorado. Specializing in bespoke designs for weddings and luxe celebrations, her work is nothing short of breathtaking!

Cori reached out to me a few months ago to create a new visual presence and refined strategy to represent her established business. As she’s grown as a designer and creative, and as she’s entered into the sweet season of motherhood, Cori wanted to convey this immense growth and intentionality throughout every facet of her visual brand and strategy. Together, we put our heads together to create a refined, heartfelt, luxe and warm identity that invites Cori’s brides and grooms into a truly one-of-a-kind floral design experience.

We focused on an elevated yet approachable color palette that mixed cool blue hues and a pop of soft tan that we carried out through her print and online materials. Since we wanted to convey a romantic, feminine, and polished sense of personality, I designed a classic logo that complements Cori’s organic design style.

With her stationery pieces, Cori opted for deep navy letterpress paired with soft blue envelopes to showcase her palette in a truly tactile way. In order to better serve her clients as part of her client experience, I put together an editable client proposal template so Cori can easily design a cohesive booklet to share during each initial design consultation. From color palettes to inspiration, this custom piece will help Cori communicate her vision to her sweet couples so they can truly work together to create the floral designs that dreams are made of!

We also wanted to design an intuitive and beautiful online presence so Cori’s brides and grooms can easily explore her past work, get to know her as the creative force behind her business, and learn more about her services in depth. Designing Cori’s Showit website was such a joy, and her incredible images made each page a breeze to put together. I mean, just take a look and tell me that this woman isn’t truly gifted!

In her own words, here’s what Cori had to say about working together on her rebrand:

“Working with a Bonnie was a dream come true.  I truly enjoyed every moment and she took a process that I was dreading (rebranding) and made it fun, intentional, and enjoyable.  My old brand was very outdated and while my work as a designer had progressed over the years, the look of my website, logo, and branding was holding me back from getting the clients I knew I was ready for because it felt immature and outdated.

Enter Bonnie.  She took my thoughts about where I wanted to head as a business owner and designer and organized them into beautiful mood boards and color palettes and pretty logos.  She is amazing because she has a beautiful combination of gifts for a person working in graphic design and branding:  a unique and sophisticated vision of her own that adds life and vibrancy to your ideas and also the humility, kindness, and openness to make changes and adjustments along the way so that you are able to fine tune your vision into something really meaningful.  It really is a beautiful process to work with her. 

Within two days of my branding and website launch, I was contacted and booked by a high-profile client.  Within another month, I booked one of the biggest weddings of my career and it was the easiest booking I’ve ever been a part of.  I believe this has to do with the legitimacy that was created by my new brand and website.  My investment into working with Bonnie paid off literally within days of launching.  I would highly recommend Bonnie to anyone who wants to elevate their work and brand and who cares about thinking intentionally about the business and woman (or man) they want to be.  It’s all connected in this process and Bonnie is the best person to walk you right through it!”

Head over to Cori’s lovely new website to explore her visual branding in action, and be sure to leave her some love as we virtually celebrate with her.

After launching her new brand and custom website, Cori shot me a sweet email to let me know that within 48 hours of her launch she booked an ideal client at a luxury price point of over $20,000! That’s the power of intentional and heartfelt visual branding, friend. It not only tells your story well, but it also enables you to inspire true connection with your ideal clients online. 

Are you ready to create your most purposeful and profitable brand yet? Only a handful of openings remain for 2017 branding projects, and I would love to work together. Visit my branding page for full details! 

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My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

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