After such an amazing year filled with wonderful branding clients and exciting creative challenges, I am loving every chance I get to share recent client work with y’all! Earlier this month, my sweet client Jamie of J. Leigh Photography launched her new visual brand and custom Showit website, and I am thrilled to be sharing the full branding board and a peek inside the design process today.
I actually met Jamie and her twin sister Stacey years ago when I was speaking at the Creative at Heart Conference! Their hearts are just as warm and beautiful as they are, and it was a joy for our paths to cross then. Imagine my excitement when Jamie’s name popped up in my inbox months later to chat more about my branding services! We partnered together to create a brand new logo for Jamie’s Orlando-based, natural light photography business. And what started out as a logo design project quickly turned into a custom Showit website, as well.
Jamie specializes in natural light photography capturing intimate weddings, anniversary sessions, and engagements. Her approach centers on capturing her couples in an unfussy, natural, and warm way, and we absolutely wanted to echo that soft, thoughtful approach throughout her visuals! We honed a neutral, soft color palette filled with subtle pops of rose, blush, and a barely there sage green. Paired with a flowing calligraphy-inspired font, we focused on crafting a visual identity that will serve Jamie well for years to come, and one that will also capture the attention of her sweet ideal clients.
Before we started working together, Jamie felt, in her own words, “overwhelmed” as she strived to create a cohesive visual brand and intentional message. Working with Jamie on this thoughtful series of updates was not only a joy, but it gave us the opportunity to seriously explore just who her ideal client’s are, how she can connect with them through her brand voice, and how we can build a visual presence that speaks to them organically.
Since her recent site launch, I can’t wait to see how her business continues to soar in the months ahead! Be sure to help me celebrate this new season alongside her by visiting her new site and exploring her lovely work. Head on over to her new Showit website here!
Are you ready to invest in crafting an elevated visual brand that represents the heart of your life’s work? I’m currently accepting new branding clients for 2018, and I’d love to partner to create something truly one-of-a-kind that serves you well for years to come. Get in touch to schedule a free consult today!
leave a comment