This past week, I’ve been peeling back the curtain on my signature brand development process to show fellow brand designers and strategists just how I deliver lasting results for my clients. In fact, I’ve been hopping on live trainings this week walking fellow designers just how I implement my brand strategy process to create elevated brands for my clients!

Did you miss Tuesday’s free live training? No worries, I’ve got another one coming up tonight at 7pm CST! Snag your seat here. 

From brands that book an ideal client within 24-hours of launching to brands that bring in over $50k in one month, I’ve been humbled to partner with my branding clients to build visual identities and strong strategies that positively impact their bottom line. And today, I want to walk you through the cornerstone to my brand design process that yields dramatic results.

It all hinges on guiding my clients through a brand strategy process that goes more than skin deep. 

You see, friend, in the years that I’ve worked with fellow brand designers through my 1:1 mentoring, I’ve noticed that many are implementing brand strategy processes that only go so deep with their clients. In fact, I’ve often found that most designers don’t take their clients deep enough into the strategy side of the branding process. Rather than walking them through one brief brand discovery worksheet or expecting them to have all the answers on their own, guiding your clients through brand strategy involves walking alongside them and facilitating honest conversations that lead to lightbulb moments of clarity. 

So when I guide my clients through the brand strategy process, we choose to dive in deep. Rather than settling for the easy answers that lay on the surface or skimming over the heartfelt stuff, we peel back the layers on the very core of their brand through their mission, their vision, their core values, and their differentiators so we can design with intention.

We study their ideal client so we can craft a brand that resonates.

And we craft their messaging so they can connect with those they long to serve every single time.

After creating my signature brand development process just over six years ago and guiding my clients through it, we immediately saw different results because we chose to do it differently.

I was able to go from being like every other talented brand designer in my industry to a brand strategist and designer with a one-of-a-kind approach that delivers results. I could market my work differently, and I could guide my clients through a process that equipped them with a clear brand strategy and a beautiful set of visuals. But more than that, it deepened the impact my work had more than I could’ve ever imagined. Instead of creating beautiful logos for the sake of beauty, I was building purposeful brands, founded on a clear foundation, that empowered my clients to make a living doing the work that they love.

And I know that you can do the same, friend.

Join me inside the Brand Strategy School — a blueprint for designers to guide you through my process to creating your dream design business and connecting with your ideal clients!

Filled with weekly videos, private live trainings, actionable worksheets, brand strategy resources, and so much more, I’ve literally poured my “secret sauce” as a brand designer and strategist into this 5-week course. I’m peeling back the curtain on my signature brand development process I’ve used to transform my business from blending in and barely making it to thriving and crafting heartfelt brands that authentically convert for my clients! And I could not be more excited to share this content with you, friend.

You don’t have to fine tune your existing brand discovery process or try to figure out what piece of the puzzle isn’t fitting. Instead, you can swipe my exact process from start to finish and immediately begin guiding your clients through a brand discovery approach that works!

Doors for the Brand Strategy School are closing on Monday at 11:59pm CST and seats are filling up quickly. Grab your seat (you choose from our payment plan option or a one-time payment!) and begin immediately implementing big changes for your business!

I can’t wait to see you inside, friend.

Save my seat to the Brand Strategy School!