Vibrant + Joyful Brand Reveal | Sunshine Shannon Photography

April 4, 2018

It’s launch day for my sweet client Shannon of Sunshine Shannon Photography and I could not be more excited to celebrate with her! This woman is just as joyful and full of sunshine as her name suggests, and it was such a delight to be able to work together to craft a heartfelt visual identity for her portrait photography business.

Together, we crafted a new logo, full stationery suite, and cohesive brand guide that reflects Shannon’s experience, what it’s like to work with her, and how full of light she is! Filled with pops of yellow, blue, and cool neutrals, Shannon’s custom logo and coordinating collateral were a total blast to design.

When she first reached out about re-branding her photography business, Shannon mentioned that she felt like she “…didn’t really have a brand at all!” In her own words, “I had no color palette, logos, water marks, etc, but just beyond the visuals, I didn’t know what I stood for, and how to share my heart with the world. I felt unsure about who I was marketing to, and what message I wanted to send out to them. I knew I was “Sunshine Shannon” but beyond that, I had nothing.”

Bright, cheery logo design and branding for Sunshine Shannon Photography via b is for bonnie design

We put our heads together to dig deep into the heart behind her brand so she could invite her brides and grooms into an experience that truly represents what she stands for. We crafted her brand’s core values, mission, vision, ideal client, and brand voice so she can not only intentionally communicate who she is and what she offers to her ideal clients, but also how best to connect with them through powerful strategy!

After the brand development process, Shannon shared, “I look like a brand now! That’s so exciting to me. More than just looking like a brand, I have a better understanding on who my ideal client is, and how I should talk to and serve them! I feel like I am now the brand that has always been within me, and Bonnie knew exactly what to do to bring it out!”

Shannon wanted to create a joyful visual brand that spoke to the experience she provides for her clients, so we put our heads together to create a custom logo, coordinating marks, business card, stationery, and the most gorgeous envelope design to invite Shannon’s clients into a cohesive process that looks, feels, and sounds just like her. Just take a look at her sunshiny square business cards below! Aren’t they just darling?

Bright, cheery business card design, logo design and branding for Sunshine Shannon Photography via b is for bonnie design

Shannon’s custom sun pattern is perhaps my favorite visual detail that we wove throughout her business cards and her stationery suite. We inverted the colors to create a crisp white and yellow liner for her sky blue envelopes that brings an unexpected pop of color and personality to each handwritten note she delivers!

And today, Shannon’s celebrating the launch of her new Showit 5 website that she designed herself. I love how she took the visuals we designed and wove them throughout her site! Plus, her imagery is just fantastic.

In her own words, here’s what Shannon had to share about the process of working together:

“I was kind of scared to invest money into branding because I was worried that I wouldn’t like what was made, and would be disappointed with the results, but when I found Bonnie and started working with her, I knew I made the right choice. From day one I was OBSESSED with the work she was creating with me, and I was so excited every time I saw her name pop up in my inbox.

Bonnie is THE. BEST. EVER. Worth every single penny and more. I couldn’t be happier with all of the things she created for me, and beyond that, all the service and guidance she provided the whole time. Whenever I had any questions or was unsure about something, she always had the expertise to help and clarify in a way I understood.”

Shannon, I am so thrilled to celebrate this new season for your brand today! Cheers to doing business intentionally, friend!


Are you ready to invest in crafting an elevated visual brand that represents the heart of your life’s work? I’m currently accepting new branding clients for summer 2018, and I’d love to partner to create something truly one-of-a-kind that serves you well for years to come. Get in touch to schedule a free consult today!

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My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

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