Episode 100 – Welcome to the Brand Strategy Podcast

December 12, 2018

Welcome to the Brand Strategy Podcast where you'll find actionable strategy and encouragement for creative entrepreneurs to build a brand that's as purposeful as it is profitable | b is for bonnie design #brandstrategy #podcast

Episode 100 – Welcome to the Brand Strategy Podcast

Hi, friend. Welcome to the Brand Strategy Podcast. I am so incredibly excited to officially welcome you to our very first episode!

Today I’m very much looking forward to sharing a little bit more of the heart behind this show, really what you can expect from every single episode and sharing a tiny little peek into my own journey as a creative as well.

This has been a labor of love and something that has really been on my heart for a while now.

It’s kind of a pinch me moment to be able to put this out into the world and to know you are sitting down listening to these words I’m sharing.

So with that, thank you so much for joining me.


I am really hopeful this will be a constant series of encouragement for you as you grow a brand that is packed with intention, that is purposeful and profitable.

All that to say, the Brand Strategy Podcast is designed to really meet you right where you are on your small business journey with actionable brand strategy, tips and techniques, and all things you can implement in order to better reach your own branding goals.

Over the past almost seven years I’ve worked as a brand designer and strategist for creatives, I’ve really come to fiercely believe that purposeful and profitable brands aren’t a luxury that are reserved for someone else.

I wholeheartedly believe that is a reality you can achieve if you are simply willing to do the work. And that’s why I’m here! To walk alongside you on your branding journey. Cheering you on every step of the way and sharing the tools and resources you need to succeed.


You can expect episodes, every other week, packed with actionable education, heartfelt encouragement, and lessons from my own experiences as a high-end brand designer and strategist.

But here’s the thing, I know that you are a busy creative entrepreneur. And your time is so valuable which is why every single episode is designed to fit into your existing routine.

Whether you are tuning in on your morning commute or you’ve got the show on in the background while you are making the magic happen in your own studio. My goal here is to share strategy-packed content in bite-sized doses whether your unique goal for your brand is to book more dream clients or boldly pursue bigger and brighter business goals. Or maybe, you’re still dreaming of getting your business off the ground.

I firmly believe that a strategic, heartfelt brand can help you get there.


Now you might be wondering who am I and how am I qualified to teach you to grow a brand on your own terms.

Well friend, I am a brand designer and strategist for creative entrepreneurs just like you. Over the past seven years I’ve worked as an international speaker, an educator for small business owners and a mentor.

With little more than a really old laptop and a very bold dream I actually started my design business, b is for bonnie design, right out of college. And to be honest, I had no idea what I was getting into. But I’ve been so grateful for this journey and I’ve learned so much along the way that I’m truly passionate about sharing that knowledge, strategy and encouragement with others so they can also chase after their own dreams and feel the same sense of fulfillment and a similar level of profit as well.

Here’s the deal, I’ve had the absolute honor of working with hundreds of tenacious creatives to craft elevated brands that really do reflect the heart of their life’s work since my very humble beginnings as a bright-eyed college student with a laptop.

Over those years, I’ve been incredibly honored to build brands that really do convert for my clients. Some to the tune of $50k per month and I’ve built visuals that can help my clients book their ideal clients within roughly 24-hours after launching. Which honestly is still such a joy to be celebrating results like that with my sweet clients.

But a little bit more about my own journey. I actually launched my second business, the Illume Retreat, back in 2014 and that consistently enables me to pour into a small cozy number of women all over the world through three action-packed restful days here in beautiful Waco, Texas.

Over the years, you might be able to tell I’ve really been able to build a very multi-faceted brand for myself and for my clients that really does hit big financial goals. But more importantly, it really gives me the opportunity to give lasting impact in the lives and businesses of those I get to work with.


At the end of the day for me, it’s not about the big opportunities or the big financial wins I see along the way. But ultimately it’s about being able to teach women just like you, how to build a business that is purposeful and profitable in a way that allows you to trade directionless hustle for intentional strategy.

Here’s the best part. Here’s where I get really excited about this. You don’t need to immediately run out and hire a brand designer or spend thousands of dollars into a series of intentional updates in order to experience similar results to those I deliver for myself and to my own clients.

Instead, I wholeheartedly believe you can take small actionable steps towards refining your brand strategy, honing your best offerings and elevating your visuals along the way.

Which is why I’m so excited to be sharing my own experiences as a professional designer and strategist so you can begin taking the confident, clear steps towards building your most intentional brand today.

And as a way to help get you started on your heartfelt branding journey, I’ve actually created a fun little quiz just for you.

In less than 90-seconds you can gain a deeper sense of brand clarity and the next five steps you need to take in order to propel your brand forward. So this is a great thing that works no matter what season of business you are in. Whether you are just getting started or you’re a season pro. This quiz is designed to help you figure out the next five steps you should take in order to really take your brand to the next level.

Click here to snag this fun, free brand clarity quiz!

Until then, I’ll see you next time as we dive deeper into what brand strategy really is all about and how you can apply this concept to your business and start chasing after your goals.


b is for bonnie design

Illume Retreat

Brand Clarity Quiz


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Welcome to the Brand Strategy Podcast where you'll find actionable strategy and encouragement for creative entrepreneurs to build a brand that's as purposeful as it is profitable | b is for bonnie design #brandstrategy #podcast

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My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

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