The best strategy to scale your design business

June 13, 2019

I remember when I first started my brand strategy and design business. I was just about to graduate from college, all while getting ready to marry the man of my dreams that summer, and make a move across the country. So to say I had a lot on my plate is an understatement.

Looking back now, it was a crazy time to start a business but I was so passionate about the idea of serving creative entrepreneurs through strong design and intentional strategy that I just went for it.

But here’s the thing, when I first started my business I believed that things would fall together much more easily than they actually did.

I was a little bit naive in thinking that in order to grow my business I would just have to work hard. I didn’t understand the strategy that initially went into growing my business on my own terms.

Now seven years later, I can look back and see the direct pattern I followed and the way I scaled my business that took it from something that was blending in and barely making it to a massively successful brand that now allows me to serve hundreds of creatives through design, brand strategy, and education across the world.

And I want to share everything I know with you, sweet friend.

So if you are a designer who is dreaming of a thoughtful way to scale your business, but you’re not sure where to start—let me let you in on the best strategy in order to make that happen.

The best strategy to scale your design business. | b is for bonnie design #brandstrategy #branddesigner


First of all, let’s identify what we’re talking about when we say scale your design business.

Often times, we hear the word “scaling” or the concept of “how to scale” and we think about hiring a team. That might be one of your goals, but when I talk about scaling your design business I mean scaling in all aspects.

I’m talking about giving you a plan that allows you to scale: your income, the quality of clients you’re working with, the number of clients you’re working with, the kinds of services you’re able to offer, and even growing your team if that’s one of your dreams.

I’m talking about giving you a blueprint to follow that sets you up for long-term success as you chase after whatever success looks like to you.

Maybe one of these situations sound familiar:

  • You might currently be in a season where you’re dreaming of scaling, but you’re not sure where to start.
  • You’re dreaming of booking clients who value your work and approach and have the budget to back it all up, but you’re not sure where they are.
  • You dream of positioning yourself as a brand strategist and design expert, but how?
  • Or maybe you’re dreaming of taking your business to the next level, but you just need someone to show you the way.

Well friends, you’re in the right place and I’m so excited to talk you through the best strategy in order to make that happen today.


In order to scale your business as a designer, increase the amount of income you’re able to take on, and improve the quality of clients you’re working with—I believe you have to do some serious work to elevate your process.

Elevating your brand strategy process is not only going to allow you to serve your clients better, but it’s also going to allow you to incrementally increase your rates so that you can consistently charge more. Which then allows you to transform the amount of income you’re able to see on a monthly basis.

And friend, when all of those pieces come together beautifully it will help you hit large powerful goals without having to add more to your plate.

Yes, this is an approach that takes time.

Yes, this is an approach that requires some intentional hustle up front in order to make it happen.

But, if you can simply choose to elevate your strategy process in order to charge more and connect with your ideal clients, then you absolutely can scale your business as a designer.


If you’re wanting to dive even deeper into all of the delightfully nerdy details in order to make this happen, then I want to invite you to tune into this totally free training below!

In this training, I will talk you through how to triple your income as a designer without taking on more branding clients.

So if you love the idea of scaling your business without adding more to your already overflowing plate, then you definitely want to join me for this training.

Click below to snag your seat. So many brand designers and strategists are already signing up and I can’t wait for you to join us!

Heck yes, sign me up!

Leave a Reply

Your email address will not be published. Required fields are marked *

I'm Bonnie -- a designer, brand designer + strategist, writer, wife, and pet parent to the most rambunctious golden retriever this side of the Mason-Dixon! I'm passionate about building authentic brands, encouraging small business owners to chase their dreams, and spreading joy through design. It's a delight to have you here, lovely! Grab a cup of coffee, pull up a comfy chair and stay a while, won't you?

meet bonnie



navigating entrepreneurship

featured categories