On today’s episode of the Brand Strategy Podcast, we’re diving deep into some action-based content just for my fellow brand, web, and graphic designers all about how to sustainably scale your income.
As a fellow brand designer and strategist, I know exactly what it feels like to have big dreams of scaling your income. Which is why today I’m going to walk you through three actionable must-have steps it takes to sustainably increase your income without necessarily adding more to your plate.
If that sounds like just the encouragement and content you’re needing in this season of business I’ve got you covered.
How to sustainably scale your income as a designer
In this episode we’re talking through some major mindset shifts, tips, and strategies to scale your business in a sustainable way.
Now, before we dive into this conversation I think we need to take a minute to talk about the intention behind scaling your income as a designer. Whether you’re dreaming of paying off your house, taking that dreamy vacation or retiring your husband early—we all have different goals in mind for the profit that we make.
But there is this mentality in our industry that the word “profit” is bad, greedy or a negative thing. When in reality, the word “profit” is actually a sign of a healthy business. If we aren’t profitable, then these businesses we have are actually expensive hobbies. So instead, I want us to stop looking at profit as greedy and instead look at it as a tool.
You ready?! Let’s dive in!
THE BRAND STRATEGY PODCAST SHOW NOTES
2:30 – The intention behind scaling your business as a designer
4:00 – A vision cast experiment to understanding your intentions behind scaling your income
6:30 – The three secrets to maximizing your profit without taking on more work
SECRET #1 – GET YOUR MINDSET RIGHT
7:15 – The #1 mind block that designers struggle with the most
9:00 – The conversation of wanting “more”. It’s just math—let’s put it to the test!
11:45 – The Brand Strategy Blueprint Example
SECRET #2 – NIX DISTRACTIONS
13:30 – Cut out the nonessential streams of revenue
17:00 – Learn to tap into higher levels of productivity by nixing these things
18:30 – Hone in on only the things that are most profitable [“cut it out” Full House Style]
SECRET #3 – INCREASE YOUR VALUE
20:00 – Up-level your value and how you market that value (not just your services) to your audience
24:00 – What wins can your clients celebrate after working with you? (That’s VALUE!)
25:00 – The steps to take in order to price for value, not just time.
If you want to dive into this concept of profit and how as a designer you can scale your income without taking on more work, then I recommend snagging your seat to my free Masterclass: How to Triple your Income without taking on more Branding Clients
Inside this training I share with you not only how to sustainably increase profit as a designer, but also how to make the shift and increase the value of your work through a done-for-you strategy approach that can help you craft elevated brands for your clients, too.