Episode 142: Why Your Productive Design Business Isn’t Profitable

September 23, 2020

productive

Productivity doesn’t equate to profitability. If you’re constantly doing stuff, but aren’t seeing the needle move, you’re not running a truly productive and profitable business.

In today’s episode, we’re sharing how you can overcome the pressure of being productive as a designer.

Business Growth vs. Productive Growth

As business owners, we know that client work pays the bills, but if you’re only focusing on client work, you’re not propelling your business forward.

There is a big difference in day to day productivity vs intentionally growing your business.

Take a Deeper Look at Your Business

Are you spending time on tasks that help your clients receive the deliverables or are you spending time equally with client work and your business?

Oftentimes, we believe that by doing more for our clients means we’ll magically make more money, but that’s not always the case.

I have a challenge for you: take a deeper look in your business today.

Let’s Look at the Numbers

We’re taught to believe that time equates to money.

Wrong.

Your time does not directly correlate to how much you should make.

As a designer, you could take on 10 projects at $500 each in a month = $5,000/month.

Now let’s consider the responsibility that comes with that:
– client email time for 10 clients
– brain power for all 10 clients
– expenses and CODB

What if you took on 1 client at $5,000? Thats 9 less clients to manage with the same revenue.

Productivity is a poor measure of your profitability. Your time is your most precious resource and I want to help you take it back.

I’m hosting a free masterclass to triple your income as a designer using principals discussed in this episode.

Join the Masterclass >>

If you’re ready to stop trading your time for money and do business with intention, grab your spot in this free training.

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My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

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