Imagine walking down the street in a cute little downtown square, stumbling across a vintage deep green convertible with blooms spilling out of the seats where you can purchase locally grown bouquets and arrangements for yourself or a friend. Doesn’t that sound dreamy? Well, if you’re local or passing through Greenville, SC you’ll be able to grab the most beautiful locally grown flowers from Fields South, a floral experience spearheaded by Megan Runion and Kelly Ford to invite you to slow down, create, and leave inspired.
And today I am so excited to introduce you not only to their mission but also their custom logo design and visual identity that I had the pleasure of creating earlier this year!
Custom Brand Reveal | Fields South Floral Shoppe
I’ve had the pleasure of working with Megan for years now through her popular lifestyle and fashion blog, Megan Runion. So when she reached out to me earlier this year sharing her vision for this latest business venture, I was thrilled to help!
Megan and Kelly, the creative team and floral talent behind the Fields South brand, had a vision for a simple, approachable logo and visual brand anchored around one strong detail—the most gorgeous dark green you’ll ever see.
When working on the Fields South visual identity and packaging pieces, our goals were:
- To create a memorable visual identity that captures the essence of the Fields South experience
- Design simple yet thoughtful packaging pieces that make for a memorable customer experience
- Establish the Fields South brand in the Greenville, SC area through polished branding with plenty of room to grow as the brand blossoms
We started on creating a subtly feminine logo with a handwritten style script and a modern, clean san serif that would translate beautifully from web to print. The Fields South color palette is directly inspired by the most adorable vintage car you’ll ever see! Which also happens to be the focal point of any Fields South pop-up event. I mean, who wouldn’t want to pick up a bouquet from a chic little vignette like this?
From there, we created a simple stationery suite that will serve Megan and Kelly well as their customer base grows. We designed custom stationery featuring a monochromatic color palette of dark green and white that the Fields South team can use to send handwritten notes with special deliveries.
We also wanted to create a branded piece for each bouquet. So we designed these deep green bouquet tags with the Fields South logo featured on the front. Paired with butcher paper wrappings, each bouquet feels like it’s coming straight out of a Nancy Meyer film set directly to your door.
And did I mention that many of the blooms included in each bouquet come from Megan’s own cottage gardens? What a dream!
After working together, Megan shared, “We love that our brand is simple, yet makes a statement! It’s classic and is something that we’ll use for years to come, all while making an impact today.”
Be sure to head here to stay up-to-date with all the floral goodness Megan and Kelly are up to as they share more beauty with the Greenville area!
If you’re ready to create your most intentional, profitable brand yet, then I’m here to help you, friend.
I’m currently booking for early 2021 and would love to help you make this coming season your best year yet! Head here to book your complimentary consult call and chat more about working together.
Let’s work together!
Styled floral images courtesy of Fields South. Visit their Instagram here.
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