Episode 162 – How to Easily Validate Your Ideal Client Profile

February 10, 2021

You’ve done the homework in building out avatars and invested time into researching who your ideal client is, but have you taken the time to validate your ideal client profile?

While you’ve done all of the heavy lifting, how do you know the person you’re dreaming of serving actually exists? Today we’re validating that client profile so that you can clearly and confidently build your business around serving that client.

Identifying Your Ideal Client Profile

If you’re just getting started in building your business or potentially pivoting to another service, it’s crucial that you do the foundational work to identify who your clients are.

Once you identify your ideal client profile, you can take the following steps to validate that the ideation you’ve created is real:

  1. Find the people
  2. Talk to them
  3. Review your findings
  4. Validate your findings

Is this deceptively simple? Maybe, but this doesn’t need to be complicated. If we strip things back to the basics, you’ll move forward with more clarity.

Find the People

No matter how niched down you get, there is always someone out there who matches it. Now it’s just a matter of finding them!

You can look for them in your own audiences, your communities, local Facebook groups, Clubhouse rooms, and more! The next step may get you out of your comfort zone.

Talk to Them

Nothing can replace the quality of speaking to real life human beings. If we haven’t spoken to our ideal client to find out who they are and what they need, it’ll always feel like throwing spaghetti at the wall and hoping it sticks.

Since you’ve already determined who it is that you want to talk to, it’s time to show up and have those converations.

Put a call out to the people that fit your ideal client profile and ask them to talk. You can jump on a Zoom call, but most importantly, RECORD it.

Review Your Findings

Once you’ve had the conversations, now it’s time to review. Take those audio recordings and transcribe it. This allows you to review the content again, but also look for keywords.

These keywords will help you identify characteristics of your ideal client, pain points they have, goals and dreams for their business, and so much more.

This gives you data that you can use straight from your ideal client.

Validate Your Findings

Once you’ve had a chance to review the findings, it’s time to compare them to your ideal client profile and the services you’re offering.

This validation show that you’re on the right path to serving your clients and building a successful business and brand strategy!

FOLLOW ALONG

Brand Strategy Podcast

Instagram

Pinterest

Leave a Review!

LIKE THE SHOW?

IN ORDER TO PROVIDE CONTENT YOU LOVE I WANT TO HEAR FROM YOU! SUBSCRIBE TO THE BRAND STRATEGY PODCAST AND LEAVE A 5-STAR REVIEW HERE. THE MORE REVIEWS, THE MORE I’M ABLE TO PROVIDE THIS FREE-ACTIONABLE CONTENT!

Leave a Reply

Your email address will not be published. Required fields are marked *

My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

hi friend!

meet bonnie

create your dream brand

THROUGH MY FREE, 5-DAY EMAIL CHALLENGE

yes! send me the guide >

GET THE FREE 5-DAY CHALLENGE DELIVERED STRAIGHT TO YOUR INBOX AND START LEARNING TO LAY THE FOUNDATION FOR YOUR DREAM BRAND, ONE THAT INSPIRES AUTHENTIC CONNECTION WITH YOUR IDEAL CLIENTS AND TELLS YOUR STORY WELL!