I remember when I first started my brand strategy and design business. I was just about to graduate from college, all while getting ready to marry the man of my dreams that summer and make a move across the country—to say I had a lot on my plate would be quite the understatement. And with all of that happening, figuring out a strategy to scale my business was nowhere on my radar.
Of course, hindsight is always 20/20, and I recognize now that it was a crazy time to start a business! But I was SO passionate about the idea of the impact I could have through my work that I just went all in.
Here’s the thing: when I first started my business, I believed that things would fall together much more easily than they actually did.
I was a little bit naive in thinking that, in order to grow my business, I would just have to work hard. I didn’t understand the strategy needed to grow my business on my own terms.
Now, nearly nine years later, I can look back and see the direct pattern I followed, from those challenging earlier days to where I am today. I can see how I was able to scale my business to a massively successful brand that now allows me to serve hundreds of creatives through design, brand strategy, and education across the world.
And I want to share everything I know with you, sweet friend!
So if you’re a designer who is dreaming of a thoughtful way to scale your business, but you’re just not sure where to start—let me tell you about the best strategy you can implement to make that dream a reality.
WHAT IT MEANS TO SCALE YOUR BUSINESS
First of all, let’s identify what we’re talking about when we discuss scaling your business.
Oftentimes, when we hear the word “scale”, we think about hiring a team. That might be one of your goals, but when I talk about scaling your business, I mean scaling in ALL aspects.
I’m talking about giving you a plan that allows you to scale your income, the quality of clients you work with, the number of clients you work with, the kinds of services you’re able to offer… and even growing your team, if that’s one of your dreams.
I’m talking about giving you a blueprint that sets you up for long-term success as you chase after your own unique dreams and goals.
Maybe one of these situations sounds familiar:
- You’re dreaming of scaling, but you’re not sure where to start.
- You’re dreaming of booking clients who value your work and approach and have the budget to back it all up, but you’re not sure where they are.
- You’re dreaming of positioning yourself as a brand strategist and design expert, but you’re not sure how.
- Or maybe you’re dreaming of taking your business to the next level, but you just need someone to show you the way.
Friend, if any of those sound like you, then you’re in the right place! I’m so excited to talk you through the best strategy to scale your design business today.
THE BEST STRATEGY TO SCALE YOUR DESIGN BUSINESS
In order to scale your business as a designer, increase the amount of income you’re able to earn, and improve the quality of clients you’re working with, I believe you have to do some serious work to elevate your process.
Elevating your brand strategy process is not only going to allow you to serve your clients better, but it’s also going to allow you to incrementally increase your rates so that you can consistently charge more, which then allows you to transform the amount of income you’re able to see on a monthly basis.
And friend, when all of those pieces come together, it will help you hit those beautiful, powerful goals without having to add more to your plate.
Yes, this is an approach that takes time.
Yes, this is an approach that requires some intentional hustle up front in order to make it happen.
But, if you can simply choose to elevate your strategy process in order to charge more and connect with your ideal clients, then you can absolutely scale your business as a designer.
FREE TRAINING: HOW TO TRIPLE YOUR INCOME
If you’re wanting to dive even deeper into all of the delightfully nerdy details in order to make this happen, then I want to invite you to tune into this totally free training below!
In this training, I will talk you through how to triple your income as a designer without taking on more branding clients.
So if you love the idea of scaling your business without adding more to your already overflowing plate, then you’ll definitely want to join me for this.
Click below to snag your seat. So many brand designers and strategists are already signing up, and I can’t wait for you to join us!