Are you a fan of nature-inspired color palettes, deeply symbolic illustrations, and spiritual design? Then today’s custom rebrand and Squarespace website design reveal for Kailee Smith is one you won’t want to miss!
Kailee is a multidimensional healer and spiritual teacher for women based in the Alberta province of gorgeous Canada. Through her group programs and events, she not only serves women in her local area, but takes on clients worldwide.
From her custom brand identity with a nod to the mystic to her custom Squarespace website, we wove so much personality into every asset to help Kailee expertly transition from a brand that she’d outgrown to one that gave her the space to invite her clients into a transformative healing journey.
KAILEE’S CUSTOM BRAND & SQUARESPACE WEBSITE DESIGN
Kailee initially reached out with an interest in creating a refined, modern brand and website to reflect her level of expertise and position her to transition into group work. Previously, she was taking on several 1:1 clients; with that business model, she felt that her ability to serve women with her gifts was limited by her then-current brand. Kailee wanted to be able to invite her potential clients into a polished, warm online experience that painted a clear picture of the personal growth and clarity they could experience with her.
That’s where I stepped in. Not only was I able to build a custom brand that reflects the heart of the KS brand, but I also designed a gorgeous Squarespace website that will serve her, and her clients, well for years to come.
STRATEGIC DESIGN BASED ON KAILEE’S UNIQUE GOALS
Our goals for Kailee’s re-brand centered on:
- Positioning the KS brand, and Kailee, as a go-to teacher and the guide her ideal clients were searching for.
- Creating a brand that reflects the transformational journey Kailee guides her clients through.
- Establishing the KS brand in a way that empowers Kailee to charge more for her services, serve her clients at a higher level, and transition into a group program model so she can serve more women while honoring her own time and energy.
After launching her new website this week, Kailee also launched her group mastermind, the Rose Temple, which is already filling up! Not to mention the dozens of compliments she’s raking in from industry friends.
TRANSFORMING THE VISION INTO AN INTENTIONAL BRAND
When we started working together, Kailee was dreaming of a brand that captured the Divine Feminine. She also dreamt of a brand that would thoughtfully reflect the heart behind her work as a healer and teacher. Through thoughtful touches like clean, modern logo type to a custom illustration that we wove through several aspects of her brand and website, I designed a brand that will serve Kailee well for seasons to come.
For her color palette, we went with a mix of navy, moss green, deep lavender, and pops of blush to reflect a mix of the feminine and the earth. Our inspiration came directly from the colors that Kailee sees frequently in her work with crystals and yoni eggs. These colors are also reflected in her home province of Alberta, giving them even deeper meaning within her color palette. The resulting palette brings an understated warmth to every inch of her new website.
TRANSLATING HER BRAND INTO A BEAUTIFUL, FUNCTIONAL SQUARESPACE WEBSITE & STORE DESIGN
Speaking of which, Kailee’s custom Squarespace site gives her the space to share her group work and upcoming events, as well as her curated shop of physical products, with ease. I primarily design Showit 5 websites for my clients; however, Kailee’s former site was built on Squarespace, and her e-commerce needs make this an easy decision from a design standpoint.
But don’t just take my word for it, be sure to check out Kailee’s new site! Head over here to see her brand in all its glory.
LOOKING FOR A STRATEGICALLY BUILT, INTENTIONALLY DESIGNED CUSTOM BRAND OR WEBSITE?
If you’re ready to create your most intentional, profitable brand yet, then I’m here to help you, friend. I’m currently booking for 2021 and 2022, and I’d love to help you make this coming season your best yet! Head here to book your complimentary consult call and chat more about the details of working together.