Y’all, today’s custom brand and Showit 5 website reveal is packed with vibrant color, joyful images, and the sweetest husband and wife photography duo Ohio has to offer! From a vibrantly playful color palette to a warm, engaging, modern aesthetic, we left no detail untouched for Allison Ewing’s rebrand.
Allison and her husband Jason are fine art wedding and portrait photographers serving the Cleveland and Akron, Ohio areas. When Allison reached out and shared her initial goals for her rebrand, I knew we’d put our heads together to create a fun, approachable, and elevated visual brand and online home for the AEP brand.
From her modern brand identity to her custom Showit 5 website, we wove so much personality into every asset. Allison was then able to expertly transition into this brand, which invites her couples and lifestyle clients into an unforgettable, bespoke experience.
CUSTOM BRAND & SHOWIT WEBSITE REVEAL
After years with a brand that didn’t serve her well, Allison reached out to me. Initially, she had an interest in creating an elevated, modern brand and website to reflect her level of expertise and the unbeatable experience she provides to each of her clients. She also wanted to be able to invite her potential clients into a polished, warm online experience.
And that’s where I stepped in! For this project, I was tasked with building a custom brand that reflects the heart of AEP, as well as designing a gorgeous Showit 5 website that will serve her—and her clients—well for years to come.
THE GOALS FOR ALLISON’S BRAND DESIGN
Our goals for Allison’s re-brand centered on:
- Positioning the AEP brand as a go-to photographer in the Cleveland and Akron areas.
- Creating a brand that reflects the one-of-a-kind AEP experience that prioritizes relationships and images that will last a lifetime.
- Establishing the AEP brand in a way that empowers Allison to charge more for her services, serve her clients at a higher level, and take on fewer weddings without compromising on profit.
BRAND + WEBSITE LAUNCH RESULTS
Allison launched her new website this week, and she’s already seen the powerful results! Already, she’s been able to raise her wedding rates to reflect her expertise and experience—which goes to show that strategic branding directly impacts your bottom line, fellow entrepreneur. Not to mention the dozens of compliments she and Jason are raking in from their industry friends!
DESIGN ON PURPOSE
Before our project, Allison dreamt of a brand that captured the joy she and Jason bring to each client relationship. Through thoughtful touches like modern, clean logo type and a slightly playful wordmark, I designed a brand that will serve Allison well for seasons to come.
For her color palette, we went with a mix of colors ranging from deep navy to light pink. This took the AEP brand from more overtly feminine to an aesthetic that also includes her husband and second-shooter, Jason. We intentionally designed this brand to speak to Allison’s heart and the brand she’s created over the years; meanwhile, we also made sure to include Jason, who is such a key part of the AEP wedding experience, too!
IN HER OWN WORDS…
After working together, Allison shared, “I’m literally sitting here in tears because I truly cannot believe this is MY WEBSITE!!! I couldn’t love it more if I tried. I think it really hit me when I was scrolling through the engagement session gallery that this is exactly what I wanted and more in a website, and I’m so thankful for you!”
Allison continued by saying, “Before working with Bonnie, my brand was inconsistent and not strategic. It didn’t align with the actual experience I give my clients. [Now] I feel like my brand is just so “me”. It’s fun and joyful but also shows that I have experience which leads my clients to trust me. I think the best part has been that multiple people have told me that my new website feels like they are talking to me in person—and that means so much to me. That’s exactly what I wanted!”
Well, excuse me while I sit over here and feel all the feels! That’s exactly why I work so hard to craft elevated, strategic sites for my clients. It’s not just about helping you earn more or consistently connect with your ideal clients, friend. It’s about having a brand and website that you can be proud to put your name on. I’m honored to know the new AEP brand will serve Allison and her couples for years to come.
Now it’s time to check out Allison’s new site! Head right over here to see her brand in all its glory.
IN NEED OF YOUR OWN STRATEGICALLY DESIGNED BRAND AND CUSTOM-MADE WEBSITE?
In Allison’s own words— “I would tell anyone on the fence that it is more than worth it! To have confidence in your brand and to be proud of how you’re showing up to your potential clients is priceless. My only regret is that I didn’t do this sooner!”
If you’re ready to create your most intentional, profitable brand yet, then I’m here to help you, friend. I’m currently booking for 2021 and 2022 and would love to help you make this coming season your best yet! Head here to book your complimentary consult call and chat more about the details of working together.