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Actionable strategy and encouragement for creative entrepreneurs

to build a brand that's as purposeful as it is profitable

I am still in awe that only a few short months ago, 15 incredible women from all over the world joined me in my home studio here in Waco, TX for the 2018 Illume Retreat. It fills my heart with so much joy just thinking back on all we walked through during such a short time […]

The Illume Retreat is about creating from a place of truth. It’s a way of wholehearted living. It’s about embarking on a transformative journey and building a business that allows you to do the work you love all while making a living. At our 2018 intimate retreat in Waco, TX, 15 incredible women from all over the world tapped into what it could look like to build a business from a clear place of purpose. Will you join us in 2019? #waco #illumeretreat #purpose

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Happy Thursday sweet friends! Today, I’m so excited to share with you the launch of the Illume Retreat’s brand new website. After weeks of dreaming big and designing my heart out, I’m thrilled to introduce you to a refreshed online home for this big piece of my heart that outlines everything you need to know […]

Introducing the brand new Illume Retreat website (and our 2018 retreat dates!) | via b is for bonnie design | photo by SC Stockshop

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Day Three of the Illume Retreat is always so bittersweet. It marks our last full day of sessions but it’s also filled with such heartfelt discoveries, actionable takeaways, and loving challenges to spur each attendee on towards greatness. I kicked us off that morning chatting about how to create a brand that represents your heart […]

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My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

hi friend!

meet bonnie