the brand strategy school

join the community

a blueprint to my signature process to

CREATE YOUR DREAM BIZ & WOO YOUR IDEAL CLIENTS EVERY TIME

As a Brand Strategist + designer I'm passionate about empowering you to stop working more to earn more and instead start building a profitable design business through a proven brand strategy process

You can't sustainably scale your design business by adding more to your already overflowing plate

You're a talented brand designer who feels the weight of trying to stand out in a crowded industry.

On top of that, you're wrestling to connect with your ideal clients time and time again. 

You’ve mastered the technique and skill it takes to design beautiful brands down to the final anchor point.

But it’s time to master the process you need to stand out from the crowd and wow your ideal clients as you craft strategic, heartfelt brands!

I see you, friend!

Yes, I'm ready!

I’m peeling back the curtain on my signature brand development process I’ve used to transform my business from blending in and barely making it to thriving and crafting heartfelt brands that authentically convert for my clients!








I’m peeling back the curtain on my signature brand development process I’ve used to transform my business from blending in and barely making it to thriving and crafting heartfelt brands that authentically convert for my clients!




introducing the brand strategy school

a blueprint to my signature process
to create your dream design biz & connect with your ideal clients

Because it's time to up-level your brand strategy process and leverage that to connect with your ideal clients authentically!

And I’m teaching you everything I know so you can stand out in a saturated industry, guide your clients through a proven strategy process, and craft heartfelt brands that are designed to endure.

This content teaches you my one-of-a-kind brand development process for you to immediately implement with your own clients, and just how to position yourself as the branding expert you are.

during this 5-week course you'll walk away with...

once I join what's inside?

blueprint for success

the brand strategy blueprint

My signature method to instantly elevating your design business!

become a brand strategy pro!

This is the proven 3-part system that creates the foundation for you to…

• Dramatically increase your income
• Elevate your business
• And capture your ideal clients’ attention!

tools to hit $10k months

your $10k roadmap training

how to go from crickets to $10k in 30 days

I want this!

In this easy-to-implement approach, I share my 4-part roadmap to take your branding business from crickets to $10k in one month. 

Because I see the potential you have to take control over your ability to earn so you can experience financial freedom.

done-for-you strategy resources

tools to transform your process

From editable swipe files to exclusive video trainings, elevating your design business has never been easier!

get started today

In order to propel you towards success, you get access to…

• My exact strategy tools I share with my custom clients
• Swipe files for client guides, workbooks, and more
• Exclusive access to the full vault of Brand Strategy
•Blueprint video trainings (9+ hours of actionable education!)

likeminded community

accountability

live video trainings inside our private facebook group with access to an intimate community of brand designers

Join the community

I've designed events and a community inside the Brand Strategy School specifically to keep you accountable to your growth and $10k roadmap.

Find your next business bestie, collaborate with fellow branding pros, and start bringing your biggest dreams to life.

access to the brand strategy school also includes...

Swipe file to my signature brand development workbook

plus you'll receive...

My Master Resource Guide filled with my go-to printers, suppliers, legal resources, and more! ($999 value!)
Launch strategy template to help you strategically launch your clients' brands every time ($750 value!)
My formula for acing sales calls -- wave goodbye to awkward consults, friend! ($625 value!)

9 video trainings with Bonnie

PDF worksheets with actionable homework to help you dig deep into each week's content

Tools to teach you how to guide your clients through this process like a pro

Monthly Live calls in our private Facebook community

Strategy to leverage this process to market yourself differently

Access to an exclusive Facebook community just for Brand Strategy School members

Lifetime access to all course content and any future updates

Bonuses, like my Mission Statement Formula, to equip you to elevate your design business immediately

let me introduce myself, friend!

Hi, friend! I'm Bonnie, brand strategist and designer for creative entrepreneurs, an international speaker, and a mentor for designers just like you. With little more than an old laptop and a tenacious dream, I started my design business during my senior year of college.

Since then, I've crafted brands that rake in $50k per month, and I've built visuals that book ideal clients within 24 hours of launching. I've guided hundreds of women through my signature brand development process to design brands that are made to endure as they operate on a strong, strategy-backed foundation. But more than that, I've been humbled every day to partner with my clients to craft elevated visual identities that reflect the heart of their life's work. 

And I want to teach you everything I know! I'm peeling back the curtain on my signature brand development process that changed everything for my business.

Won't you join me as we do business differently?

Girl, Sign Me Up!

Honored to be Trusted by

"I was able to double my rates!"
"I learned in just a few short weeks what would have taken me years to piece together on my own!"

"After [the BSS], my confidence as a brand designer sky-rocketed and I now feel confident calling myself a brand strategist. I learned in just a few short weeks what would have taken me years to piece together on my own and my investment has been paid back already!"

"I am beyond amazed at how much investing in this process quickly and tangibly made a difference in my own business! I was able to double my rates as a designer, and I am positive that within a year I will be able to raise them even by 50% more as I grow my portfolio and reach. That was a massive win for me and my family!"

Ashley

Alia

"I cannot wait to implement the new tools I've gained from [working with Bonnie] on my next client! My confidence has been boosted and with that comes confidence in raising my prices and standing proudly behind them. This was the leg-up I was hoping to gain in order to stand out from other designers in my area and be able to truly serve my clients better than ever before!"

"THIS WAS THE LEG-UP I WAS HOPING TO GAIN!"

Michelle

here's what bss students have to say...

Before she took the BSS, Katie felt like she was making it up as she went along. She was so busy pouring time into her clients' businesses and she couldn't ever carve out time to elevate her own. But now, Katie has been able to...

"I raised my starting rate by $1,000!"

Brand & Website Designer

Katie Harms

• Raise her starting rate by $1,000
• Immediately make back her initial investment into the BSS
• Celebrate her first $10K month
• Create more time for personal projects by taking on fewer clients at higher price points
• Experience an increase in her confidence as she leveraged the resources inside the course
• Consistently book higher paying clients

In her own words, "After walking through the Brand Strategy School, I am beyond changed as a Brand Designer. I feel like I can confidently call myself a Brand Strategist, without feeling like an imposter!" Through the BSS, Alia has been able to...

"I raised my rates by 50%!"

Brand & Website Designer

Alia Merrill

• Double her rates
• Consistently generate high quality leads each month
• Empower her clients with a cohesive set of strategy resources
• Confidently step into her role as a "brand strategist"
• Create more time for her family by working with fewer clients at higher price points

next case study

In her own words, "Before [the BSS], I was lacking confidence in many areas of my design business. I knew my processes, questionnaires, and marketing needed improvement. After [the BSS], my confidence as a brand designer sky-rocketed and I now feel confident calling myself a brand strategist!" Through the BSS, Ashley has been able to...

"I now feel confident calling myself a brand strategist!"

Brand & Website Designer

Ashley Ferreira

• Confidently step into a role as THE expert her clients trust
• Make back her initial course investment within a few short weeks
• Up-level her services
• Expertly guide clients through her elevated strategy process

next case study

The Brand Strategy School is the secret sauce that Bonnie leveraged to take her design business from blending in and barely making it to thriving and delivering big profits for her clients through an intentional process. This course is for you whether you’re just getting started as a designer and you know you want to do business differently from the start or you’re a seasoned pro looking to transform the results you create for your clients.

what's the investment?

sounds like just what i need!

when you register for the brand strategy school, you'll receive:

THIS ENTIRE BUNDLE IS VALUED AT OVER $9,500! BUT YOUR INVESTMENT IS A
ONE-TIME PAYMENT OF JUST

pay in full

payment plan

The Brand Strategy School course
(valued at $5,500)

My signature brand development process swipe file (valued at $1,500)

Tools you need to guide your clients through this process like a pro
(valued at $897)

Strategy to leverage this process to market yourself differently
(valued at $997) 

My welcome guide template to the first five people who sign up (valued at $625)

Best VALUE!

Get Instant Access Today!

$950

never pay again

THIS ENTIRE BUNDLE IS VALUED AT OVER $9,500! BUT YOUR INVESTMENT IS just
four easy PAYMENTs OF

The Brand Strategy School course
(valued at $5,500)

My signature brand development process swipe file (valued at $1,500)

Tools you need to guide your clients through this process like a pro
(valued at $897)

Strategy to leverage this process to market yourself differently
(valued at $997) 

My welcome guide template to the first five people who sign up (valued at $625)

$250

4 easy payments

payment plan

Get Instant Access Today!

THIS ENTIRE BUNDLE IS VALUED AT OVER $9,500! BUT YOUR INVESTMENT IS just
four easy PAYMENTs OF

The Brand Strategy School course
(valued at $5,500)

My signature brand development process swipe file (valued at $1,500)

Tools you need to guide your clients through this process like a pro
(valued at $897)

Strategy to leverage this process to market yourself differently
(valued at $997) 

My welcome guide template to the first five people who sign up (valued at $625)

$84

12 easy payments

"I feel so much more confident in working with my clients to develop their brand strategy, not just for the design work I'm doing but to help them keep moving forward after the project is over. That confidence I feel now makes this course well worth the investment!"

- kory
"THE BRAND STRATEGY SCHOOL WAS THE EXACT COURSE I NEEDED TO FINALLY TAKE MY SERVICES UP A LEVEL!"
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"The Brand Strategy School gave me the tools to add a heartfelt discovery process to my own client packages. Bonnie was so transparent about her own process and you can just tell how much she believes in finding the heart behind brands!

I'm so excited to take my clients on this journey of defining the heart of their brand and communicating that clearly in their brand's messaging!"

- carolyn
"THIS STRATEGY PROCESS IS GOING TO ADD SO MUCH VALUE FOR MY CLIENTS!"
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"I cannot wait to implement the new tools I've gained from [working with Bonnie] on my next client! My confidence has been boosted and with that comes confidence in raising my prices and standing proudly behind them.

This was the leg-up I was hoping to gain in order to stand out from other designers in my area and be able to truly serve my clients better than ever before!"

- michelle
"THIS WAS THE LEG-UP I WAS HOPING TO GAIN!"
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02
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"After walking through the Brand Strategy School, I am beyond changed as a Brand Designer. I feel like I can confidently call myself a Brand Strategist, without feeling like an imposter. Even today, I asked a new client how she felt after our first brand strategy session, and she said, "After this brand strategy call, I know that I made the right choice investing with you." And she is a full-paying, higher end client who works with high end clientele!"

- alia
"I am beyond changed as a brand designer!"
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"[Before we started working together], all I saw was crickets! But this October I'm on track to my first 10K month! My strategic approach to branding is now my unique selling point that clients rave about!"

- gigi
"My strategic approach to branding is now my unique selling point!"
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what bss students are saying

this if for you if...

• You want to stand out in a saturated industry filled with other talented designers

• You want to guide your dream clients through an intentional process that delivers tailor-made results

• You want to craft a design business that looks different from what you see others doing

• You want to build brands that are designed from a clear place of purpose

• You want to incorporate brand strategy into your process

• You're ready to uplevel your offerings

Yes, I'm Ready!

commonly asked questions

A1: Not at all, friend! You don't need a marketing degree or a professional background in brand strategy to experience dramatic results from my signature brand development process. Through actionable trainings and tons of swipe files, I'm making it easy-as-pie for you to start guiding your dream clients through my signature brand development process from the start. 

A3: Let me ask you a question, friend -- Are you completely confident in the results that process delivers? Most designers I've worked with in the past aren't taking their clients deep enough into the brand discovery process to experience lasting, profitable results. In this course, I’m showing you exactly what your pre-branding workbook should look like, what questions to ask, when to ask them, and how to facilitate these conversations in a way that inspires vulnerability and honesty from your clients.

Q2: How long is the course?

Q4: Do you have a refund policy?

Q3: I already have a brand discovery worksheet for my clients. Isn't that enough?

Q1: I feel confident in my ability as a designer but don't have much experience with brand strategy. Do I need past experience or a marketing degree to benefit from this course?

A4: Due to the digital nature of this product no refunds are offered. We want you to feel confident in your investment so if you have any questions, please reach out to us for a quick and friendly reply!

A2: The Brand Strategy School is a self-paced course with a recommended timeline of 5-weeks. You have lifetime access to all content and any future updates so you can easily walk through the content at the pace that best suits you!

need some help navigating this decision?

Then let's chat, friend! Click below to get in touch and I'll be happy to help you determine whether the Brand Strategy School is the perfect fit for you. 

Let's Chat!

in order to 

sustainably scale your design business

you have to choose to do something differently.

instead of working more to earn more, let me show you how to start building a profitable design business through a proven brand strategy blueprint.

are you ready to start working towards consistent profit, friend?

Yes, I'm ready!