the brand strategy podcast

Actionable strategy and encouragement for creative entrepreneurs

to build a brand that's as purposeful as it is profitable

and it doesn't have to be a system of trial and error or endless googling

You can build an intentional brand that reflects the heart of your work AND resonates with your ideal client

I created the Brand Strategy Podcast to equip creative entrepreneurs and big dreamers just like you to craft elevated, intentional brands that are grounded on a clear sense of purpose and are profitable to boot! Since 2012, I've worked with thousands of talented creatives to craft brands that reflect the heart of their life's work via my role as a brand designer and strategist. From building brands and heartfelt strategies that rake in over $50K per month to brands that book ideal clients less than 24 hours of launching, I've learned thing or two about how to build a brand that packs a punch. And I'm here to share everything I know with you, fellow creative!

Join me as we explore actionable steps to build the brand of your dreams with purpose and intention. From sustainable strategy to heartfelt encouragement, each episode is designed to equip you with the tools you need to chase after your dreams. Because you deserve a brand that empowers you to do what you love, serve the clients you long to work with, and have fun along the way! 

So grab a cup of coffee (or just wine in a mug, I don't judge!) as we explore what it takes to build a truly strategic brand. 

most recently on the bsp

looking for the latest episodes and show notes? You're in the right place, friend! click below to discover the latest on the brand strategy podcast.

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Hi, friend! I'm Bonnie, an eclectic conglomeration of qualities - writer, designer, and strategist - that all add up to one big-hearted creative who will get teary eyed as you share the heart, inspiration and big dreams behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage and equip you to share your work with the world intentionally. 

I see your story as worthy and valuable where others might only see ordinary. Because I believe you have a story that is designed to endure.

meet your host

I help creative entrepreneurs craft elevated brands that authentically reflect the heart of their life's work

"This is a 'must listen' for anyone for anyone who has their own business or takes responsibility for their own career. Bonnie authentically shares insights from her own journey. You will be glad you took the time to listen and think through the insights!"

- Stephen B.

"Bonnie is the perfect blend of sweet, genuine, and full blown genius! She walks you through easy, actionable steps behind building a strong brand strategy that I'm excited to implement into my business!"

- Marieanna W.

"Bonnie is a wealth of knowledge for anyone with their own business, but she really speaks right to the heart of a creative business owner. She openly teaches and shares on ways to improve your brand so you can uplevel your services, marketing, and client experience to be successful in more ways than one!"

- Katie H.

here's what they're saying about BSP 

discover the next 5 steps to propel your brand forward

Ever find yourself wondering "What's next?" for your brand? you know there are strategic steps you can take to propel your brand forward. But what the heck are they supposed to be? I've got you covered, friend!

Take the fun, free quiz to discover the exact 5 steps you should take to explode your biz forward (no matter what season of business you're in!).

take the quiz >

get in touch

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your message has been sent and we'll be in touch shortly! Please note that guest requests for the BSP will be reviewed on a quarterly basis, and due to the volume of requests we receive we aren't able to reply to every email. Thank you for your understanding!