website design

Style guide

brand strategy, branding, website design 

When Emily first reached out to me, she was looking to craft an elevated brand that visually lived up to her reputation as an expert in the wedding community in the DFW area. She was booking her ideal couples and shooting incredible work, but she needed a visual identity and elevated website that continually positioned her as an expert and as the photographer of her couple’s dreams. We put our heads together to craft an elevated, luxe brand that inspires confidence, speaks to who Emily is, and invites couples into the one-of-a-kind experience that only she can offer.

strategy behind the design

When Emily got in touch with me to craft a heartfelt, elevated new brand for her business I was honored. Emily has been capturing joyful weddings and working with heartfelt couples since 2013. On top of that, Emily is an educator and using her vast experience to help other photographers grow the wedding and portrait business of their dreams. We worked together to create a gorgeous new visual identity, bespoke letterpress stationery and a magnificent Showit 5 website with all the bells and whistles.

"Working with you was the best decision I could have made for my business. I never had to guess where we were in the process. I always felt prepared and comfortable. Most of all, I cannot thank you for how willing you were to make a few pivots when I felt that a certain branding element needed to go a different direction. It’s clear that your heart is to create intentional branding that reflects the vision your clients have for their business, and not just something you think looks pretty!"

client goals

Emily Chappell Photography

•To elevate her brand to reflect a higher end experience
•Captivate Emily’s ideal couples through heartfelt, joyful details
•Inspire a sense of magic through every detail

print collateral