brand strategy, branding, website design
Through a timeless serif font pairing and a color palette of black,white and pops of blush, we focused on pulling in subtly romantic details that would speak to Cass’s ideal client. From a custom Squarespace website to a gorgeous stationery suite and series of client magazines, we created a robust arsenal of branded materials that take the CD brand to heartfelt new heights.
strategy behind the design
Cassandra Dattoli is a heartfelt, talented wedding designer offering full wedding planning and bespoke floral design. As her talent and portfolio grew, Cass knew her old brand was holding her back from hitting her full potential. So we put our heads together and got to work!
take me back to the portfolio>>
"After working together, we were able to raise our rates! We now feel proud, confident, and relevant based on what we charge, and the response in inquiries [since launching our site] are flowing in!"
Michaela Joy Photography
•Refresh the CD brand with an intentional visual identity founded on purposeful strategy
•Surprise and delight the CD ideal couple through an elevated online presence
•Introduce Cass as an expert educator for fellow wedding professionals under the loved and trusted CD brand