brand strategy, branding, website design
When Sabia first reached out to re-brand her studio, she expressed a desire to craft an identity that reflected her creativity in floral design, spoke to a higher end ideal client, and positioned her as an expert in her industry. She purchased the Painted Primrose studio several years ago, but she felt like it was time to truly take that brand and make it her own. Together, we focused on crafting an elevated color palette packed with high contrast shades of emerald green, sage, blush, and a pop of rose gold. Although we wanted to create a feminine aesthetic, we also wanted to reflect a touch of wildness through deeper hues for an added cheeky punch of personality.
strategy behind the design
A bespoke floral design studio based in Boulder, Colorado, the Painted Primrose is a full service floral studio specializing in one-of-a-kind wedding flowers. When the owner, Sabia, reached out about fully re-branding her business last year, I knew from the get-go that we’d be able to create pure magic together.
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“[My new brand is] gorgeous and I believe it makes me really stand out from my competitors! Having this beautiful brand is helping me know my worth and stick with the pricing I know is what I need to charge. I also have a clearer understanding of what makes me different as a wedding florist.”
•To craft a visual presence that reflected Sabia’s creative approach to floral design
•To draw in Sabia’s dream clients through a high end experience
•Refresh the Painted Primrose brand to represent new ownership