Style guide
brand strategy, branding, website design
Simply Luxe serves the greater Chicago area through two award-winning boutiques that carry bespoke designer gowns for brides and bridesmaids. Inspired by deep, rich hues mixed with metallics and pops of cream and blush, the Simply Luxe Bridal Boutique space features a lovely blend of couture wedding gowns offset by a mix of industrial and romantic decor. Their branding echoes those same themes, incorporating a classic set of black & white stationery pieces with pops of gold and blush tied in packaging.
strategy behind the design
I had the honor of working with Susan, the owner and creative visionary behind Simply Luxe Bridal Boutique in Chicago, IL to craft a full visual identity for her bridal shop.
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client goals
Simply Luxe Bridal Boutique
•Build a visual identity that positions Simply Luxe as a high end bridal boutique for newly engaged brides
•Craft a memorable logo that will grow with the brand over time
Wow brides and grooms with a high touch experience from start to finish
print collateral
