website design

Style guide

brand strategy, branding, website design 

Tracey reached out with an interest in creating a beautiful, user-friendly brand and website to reflect her level of expertise and to give her the space to position herself as an educator in the creative industry. After years with a brand she'd outgrown, she wanted to be able to invite her potential clients into a polished, warm online experience. That's where I stepped in to not only build a custom brand that reflects the heart of the TJP brand, but to also design a robust Showit 5 website that will serve her, and her clients, well for years to come. 

strategy behind the design

Tracey is a talented Edmonton, Alberta brand photographer, educator, and mobile preset extraordinaire. When Tracey reached out and initially shared her vision for a brand that felt like a Palm Springs girls' trip, I knew we were going to create pure magic together! 

From her custom brand identity to her custom Showit 5 website, we wove so much personality into every asset. Keep reading for more juicy details!

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client goals

Tracey Jazmin Photography

•Position the TJP brand as a go-to educator in the Edmonton-area serving women entrepreneurs through branding photo sessions, education, and mobile presets 
•Create a brand that reflects the TJP mission and warm personality
•Establish the TJP brand in a way that empowers Tracey to charge more for her services, step into her role as an educator, and serve more entrepreneurs through her work.

"Working with you was seriously the best decision I’ve ever made for this business.”

let's Tell your story

let's work together, lovely >>