strategy behind the design
We put our heads together to design a visual identity that truly looks and feels like Victoria’s work. Her approach to boudoir focuses on empowering her clients to embrace their inner beauty in all seasons of life. From women who are recently engaged, to new mothers, to those celebrating recovery over an illness or exciting personal milestone, Victoria truly has a gift in capturing her clients’ spirit through her posing and lighting.
brand strategy, branding, website design
Victoria is the tenacious creative behind Victoria Caroline Boudoir, a transformative boudoir experience based in the Austin-area. Together, we worked to design a new logo, full stationery suite, and a beautiful Showit website to serve as powerful representations of her brand wherever she goes.
take me back to the portfolio>>
“Thank you for giving me my voice back, thank you for strengthening my “why”, and above all–thank you for always being a safe space where I can air my fears and being so quick to squash them! You created such an incredible brand that I will always be so proud of, and I am forever grateful for you!”
Victoria Caroline Boudoir
•Craft an elevated brand that reflects the luxe experience of the VC brand
•Hone the mission and messaging behind the VC brand to inspire deeper connection with ideal clients
•Build a cohesive visual identity that stood on par with the VC experience