website design
Style guide
brand strategy, branding, website design
Danielle wanted to focus on building a visual brand that resonated with her sweet ideal clients. As a wedding planner who works with established young professionals to craft the wedding of their dreams, it was important that we designed a set of visual touchpoints that immediately helped her ideal clients connect with not only how her work could fit into their busy lives, but also how her experience and aesthetic could enable them to create a celebration packed with unique, personalized details.
strategy behind the design
Danielle is an incredibly talented wedding planner based in Central Pennsylvania serving joyful couples through bespoke wedding planning, event coordination, and education. When she initially reached out, she was longing to craft an elevated website and visual brand presence that reflected her incredible expert, the heart behind her work, and how purposefully she cultivates relationships with her sweet couples.
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client goals
Your Sweetest Day Events
•Introduce an elevated, fresh visual identity built on powerful strategy
•Woo higher end ideal clients with a polished presence and streamlined client experience
•Take on fewer weddings each year at higher price points
print collateral
