The only thing sweeter than Friday is a Friday brand reveal for a sweet branding client! I’m thrilled to introduce y’all to the new visual brand for Boston, New York, and New England-based luxury wedding planner Tammy Golson Events. Filled with deep plums, pops of gold, and feminine details, this classic, elevated re-brand is one you won’t want to miss!
When Tammy initially reached out to re-brand her business, she shared that she felt limited by a visual brand and overarching strategy that no longer reflected the high level of experience and attention-to-detail she offers to each of her clients. With over 10 years of experience planning luxury weddings and high-end events in some of New England’s most gorgeous venues, Tammy more than deserved a visual presence that put her best foot forward.
From her logo to her custom stationery suite to a brand new Showit website, we put our heads together to breathe new life into her wonderful business. Now, Tammy shares that she feels her new visuals are, “elegant, accurate, authentic, up-to-date and timeless!” which is exactly what we were going for. 😉
Keep scrolling to see some of my favorite details from this re-brand and learn more about the intention behind each design decision!
It’s no secret that I’m a huge fan of leveraging elevated stationery pieces to woo your ideal client and leave a lasting impression. So when Tammy mentioned her interest in creating gorgeous print collateral that leaned on deep plum stocks, thick weights, and pops of gold foil, I was sold!
We focused on creating a stationery suite that would not only resonate with Tammy’s brides and grooms, but one that would also reflect her love of intentional details. From the subtle metallic edging around the business cards to the custom Celtic patterned envelope liner, this stationery suite is overflowing with personalized touches.
Fun fact–the pattern we used for Tammy’s envelope liner, as well as a surprise backer on her notecards, was inspired by her Celtic engagement ring!
With more than 10 years of experience in the luxury wedding industry, it was one of our top priorities to craft a custom Showit 5 website that served as an online home for the TGE brand. On top of that, we wanted to create a space where Tammy’s bespoke events could truly shine.
Personally, I love how the Portfolio page came together to showcase some of Tammy’s best work over the years! From destination events to celebrates on private estates to big city soirees, there’s some gorgeous eye candy for everyone.
One big pain point Tammy shared about her old website was that it wasn’t truly responsive, so browsing on mobile devices didn’t offer her clients the elevated, user-friendly experience they were looking for. With her new website, I’m thrilled that she can proudly guide potential clients to any and all info they could possibly need to learn more about working together, regardless of what device they’re using!
Crafting an elevated new visual brand to reflect an established business is no easy feat, friend. It takes a huge amount of thought, discovery into the core of my client’s brand, and strategy in order to create an identity that can serve my client well for years to come! It’s always humbling to be invited into the behind-the-scenes of my clients’ businesses in order to learn how to best serve them moving forward. And to be able to walk alongside Tammy on that same journey was such an honor!
As we wrapped up her re-brand, she shared,
“[My new branding] breathed life into my business and given me a sense of confidence to inspire outreach.”
Which makes every hour of designing, strategizing, and implementing more than worth it, friend. The confidence and clarity that can come from moving forward with a brand that feels authentic, elevated, and filled with intention is priceless!
Help me celebrate Tammy’s big brand reveal by exploring her lovely new online home or leaving some love for her gorgeous new look below.
Are you ready to build an intentional, elevated visual brand that woos your ideal client, tells your story well, and positively impacts your bottom line? Then we should chat, friend!
I’m currently accepting custom branding clients for 2019, and it would be a joy to walk alongside you on your branding journey. Head here to get in touch and schedule a free consult to see if we’re a match made in heaven.