Today, I’m thrilled to share a peek behind the scenes of a beautiful and purpose-filled series of brand and website updates for the incredibly talented Rachel Solomon, a luxury wedding and portrait photographer based in Arizona. I’ve had the absolute honor of working with Rachel throughout the years, and as her brand continues to evolve it’s honestly a joy to be able to support her through custom branding, print design, and Showit website design. Recently, she reached out to make some thoughtful updates to reflect the evolution of her brand as she continues to expand her offerings and elevate her client experience.
Rachel is already a powerhouse in the world of fine art wedding photography, and now she’s stepping boldly into the world of portraiture with the same heart, intention, and signature aesthetic that her clients know and love. These website and print design updates were created to seamlessly blend both sides of her business, all while keeping her brand cohesive, elevated, and built to convert.
So let’s dive into all the thoughtful details that went into these intentional brand and website updates, shall we?
Refining the RSP Wedding Services Page
Rachel’s wedding clients come to her for her editorial eye, her calming presence, and her ability to preserve even the smallest details in the most artful way. With that in mind, we refreshed her Wedding Services page to better showcase the experience she offers, the emotional value behind her work, and highlight more featured client galleries so potential couples can see her vast portfolio in action.
A Strategic Sales Page for the RSP 40 Over 40 Portrait Experience
One of the most exciting parts of this project was designing a completely custom sales page for Rachel’s new 40 Over 40 Portrait Experience — a signature portrait offering created to celebrate and empower women over 40 through timeless, editorial-style portraits.
This page was built to serve a dual purpose: first, to inform and emotionally captivate the attention of Rachel’s ideal clients; second, to drive inquiries through her offer-specific contact form. This offer was such a hit that at the end of her season, Rachel actually hosted an in-person gallery for all of her 40 Over 40 clients!
Custom Client Magazines for a Luxe Client Experience
To help elevate the client experience for the 40 Over 40 project, we created a custom-designed portrait magazines for each client! Every person who worked with Rachel through this service received their very own 40 Over 40 Magazine, filled with their own images, inspiring quotes from their post-session interviews, and more. From what I heard, Rachel’s clients absolutely adored this touchpoint, and they were able to pick up their very own magazine at the start of the 40 Over 40 gallery event.
We also designed fine art portraits and custom gallery exhibits for each client which you can actually check out on Rachel’s Instagram highlight here!
New Portrait Services Page for Future Growth
As Rachel continues to serve her portrait clients, we wanted to create a standalone Portrait Services page that introduces this side of her work with clarity and warmth. This page showcases a variety of portrait offerings — from branding and lifestyle sessions to milestone and family portraits — all within the elegant visual language her brand is known for.
This new addition to her Showit website gives Rachel the flexibility to connect with potential portrait clients, and it also enables her to serve her former couples through these editorial portrait services long after their wedding day.
Serving Clients through Custom Brand + Website Design
Working with Rachel on these custom brand and website updates was a joy! She’s an absolute professional, has a keen eye for design, and is fiercely dedicated to serving her clients through excellent service. It’s nothing short of an honor to be able to work with my custom branding clients throughout the years, and to have a front row seat to their tenacious business growth.
In fact, Rachel isn’t the only returning client I’ve had the pleasure of working with this year! Although I can’t showcase the full reveals just yet, I’m excited to share that I’m working on several design projects for returning clients to help reflect their unique season of professional growth. Stay tuned to see how these strategically designed brand and website updates turn out!
Be sure to check out Rachel’s updated website in action here.
Rebrand with Intention
If you’re looking to team up with a brand strategist and designer who will support your business not only in this season but in the years to come, I just might be who you’re looking for! I would love to connect with you to see if my custom branding and website design services are a good fit for your branding project. Feel free to click here to book a complimentary consultation where we’ll chat more about your business, your vision, and how I can serve you well.
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