Just recently, I found myself chatting with a talented creative who asked the same question I get so often from others in the industry — should I change my logo?

What sounds like a simple question with a “yes” or “no” answer is actually a question that requires a lot of thought, research, and strategy to gauge. You see, there are so many valid reasons for changing your logo or elevating your visual branding, but it’s important to only make those updates when the reasoning is on point! Otherwise, you risk confusing your audience or alienating potential clients for no reason.

Sometimes you should change your logo and visual branding to reflect extreme growth, or an elevated level of experience, or to appeal to a totally new audience. And then sometimes you shouldn’t change your logo because it’s still delivering results for your business and it’s still connecting you with your ideal clients every time.

If you want to read more when it’s a good idea to re-brand or refresh your brand, check out this oldie from the blog archives.

It’s easy to get caught up in what others in the industry are doing, and sometimes it can feel tempting to go through a brand refresh or a full re-brand because it’s what everyone else is doing. But a poorly timed re-brand or brand refresh can actually do more harm that good for your business.

So to clear up the confusion, I created a totally free, fun little quiz that will help you figure out just where your current branding stands! In less than 90 seconds, you’ll be able to figure out if some thoughtful updates are in your future or if you’re right on track.

Click below to find out whether your brand needs a refresh or not!

Does your brand need a refresh? Take this fun quiz to find out!