Julie, the creative mastermind behind Beautiful You byJulie, is an encourager. She specializes in life and business coaching, spending her time pouring truth and wisdom into her clients. What a wonderfully fulfilling way to make a living! Her work has been featured in Cosmopolitan, Vogue, Cleo and so much more. It’s not hard to see why, either. Her website is overflowing with glowing testimonials from clients she’s touched.
Julie contacted me a few weeks ago to create a collateral package that was a fresh yet familiar extension of her current branding. She envisioned fresh tones, soft artistic textures and versatile print goods.
We played upon her current color palette, adding a few shades to later incorporate into her website. We mixed a sweetly feminine font in with her current primary typeface, and added watercolor touches in both her logo and paper goods. The result is a refreshing and vibrant presence that conveys Julie’s aura to current and prospective clients.
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