Episode 115 – How to Build a Brand that inspires Community with Kat Schmoyer

September 25, 2019

How to build a brand that inspires community with Kat Schmoyer on the Brand Strategy Podcast. | b is for bonnie design #brandstrategy #community

Friend, I’m so excited to welcome you to today’s episode of the Brand Strategy Podcast where I’m chatting with my sweet friend Kat Schmoyer about how to create a brand that cultivates a sense of community.

Kat is a mamaprenuer, founder of Creative at Heart and wedding planner! With almost 6-years experience in the world of small business, and 3 brands under her belt, she has grown her dream from a glorified hobby to a profitable business that allows both herself and her husband to make entrepreneurship their 9-5! She loves working from home with her husband and son, has a slight obsession with things pink and could talk all day about #bachelornation !! 

This is a conversation I’m so excited to invite you into because there’s so much potential in how we as entrepreneurs can utilize our brands to not only inspire good through our work, but also to build community, connection, and camaraderie through our work.

So with that I’m so excited to dive in.

How to Build a Brand that inspires Community with Kat Schmoyer

SHOW NOTES

4:00 – It was a dream that started with a need before having a brand

5:45 – How Kat built an in-person community that she herself needed as a new baby business owner

6:40 – As business owners we build businesses that fill a need we see in the industry

7:30 – The heart behind Creative at Heart

How to build a brand that inspires community

14:15 – How your community can play a role in you brand’s growth

18:30 – Speak directly to your audience in order to build community

20:45 – Sometimes we feel we need to cast our net wide in order to build community, but in reality we need to niche into who we want to serve in order to serve well.

24:15 – The importance of a loyal community when validating new offerings

31:15 – Make your community feel like they are apart of your brand and its growth

How to keep going when the going gets tough

34:00 – Treat every client like a six-figure client

36:45 – It’s hard work building a strong community, but it’s so worth it

37:45 – Find women [or men] who wholeheartedly believe in your community from the very beginning

Thank you so much for tuning in sweet friend. We hope you found this episode helpful as you grow your community and create a brand they can love. Before you go, Kat is sharing her popular quiz: What’s your creative personality quiz?

You can unlock your top creative trait in just 5 minutes and gain valuable insight on your business personality along with free resources customized just for you!

START THE QUIZ!

RESOURCES MENTIONED:

Website: creativeatheartconference.com

Instagram: @creativeatheart

Kat’s Personal Instagram: @katschmoyer

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Creative Personality Quiz

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How to build a brand that inspires community with Kat Schmoyer on the Brand Strategy Podcast. | b is for bonnie design #brandstrategy #community

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I'm Bonnie -- a designer, brand designer + strategist, writer, wife, and pet parent to the most rambunctious golden retriever this side of the Mason-Dixon! I'm passionate about building authentic brands, encouraging small business owners to chase their dreams, and spreading joy through design. It's a delight to have you here, lovely! Grab a cup of coffee, pull up a comfy chair and stay a while, won't you?

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