Friend, I’m so excited to welcome you to today’s episode of the Brand Strategy Podcast where I’m chatting with my sweet friend Kat Schmoyer about how to create a brand that cultivates a sense of community.
Kat is a mamaprenuer, founder of Creative at Heart and wedding planner! With almost 6-years experience in the world of small business, and 3 brands under her belt, she has grown her dream from a glorified hobby to a profitable business that allows both herself and her husband to make entrepreneurship their 9-5! She loves working from home with her husband and son, has a slight obsession with things pink and could talk all day about #bachelornation !!
This is a conversation I’m so excited to invite you into because there’s so much potential in how we as entrepreneurs can utilize our brands to not only inspire good through our work, but also to build community, connection, and camaraderie through our work.
So with that I’m so excited to dive in.
How to Build a Brand that inspires Community with Kat Schmoyer
4:00 – It was a dream that started with a need before having a brand
5:45 – How Kat built an in-person community that she herself needed as a new baby business owner
6:40 – As business owners we build businesses that fill a need we see in the industry
7:30 – The heart behind Creative at Heart
How to build a brand that inspires community
14:15 – How your community can play a role in you brand’s growth
18:30 – Speak directly to your audience in order to build community
20:45 – Sometimes we feel we need to cast our net wide in order to build community, but in reality we need to niche into who we want to serve in order to serve well.
24:15 – The importance of a loyal community when validating new offerings
31:15 – Make your community feel like they are apart of your brand and its growth
How to keep going when the going gets tough
34:00 – Treat every client like a six-figure client
36:45 – It’s hard work building a strong community, but it’s so worth it
37:45 – Find women [or men] who wholeheartedly believe in your community from the very beginning
Thank you so much for tuning in sweet friend. We hope you found this episode helpful as you grow your community and create a brand they can love. Before you go, Kat is sharing her popular quiz: What’s your creative personality quiz?
You can unlock your top creative trait in just 5 minutes and gain valuable insight on your business personality along with free resources customized just for you!
Kat’s Personal Instagram: @katschmoyer