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Does being sales-y leave you feeling uncomfortable in your business? There are other ways you can approach your sales strategy, including leveraging messaging.
Messaging plays a huge role in your marketing—from simple social media posts to full on email campaigns. Marketing and sales are like a science. If you’re looking to fit your own agenda, you’ll begin to assume—this is doing a disservice to your community and yourself.
In this episode of The Brand Strategy Podcast, Ellen Yin joins us to share how you can leverage your messaging to drive sales, without being sales-y.
Research Your Audience
Sales are a simple concept—you’re turning people into leads and leads into clients. An easy way to do this is by getting to know your audience.
Look at who you’re serving, and review their behaviors so you can better understand them. Talk to them to know what messaging works in your favor, while relating to them.
It all comes back to the idea that marketing is like a science. If you’re only marketing for yourself, you’re not serving your clients—which is a disservice to you both.
You can approach collecting data in a few ways. Look at your existing and ideal audience for patterns through market research.
Communicate with Your Audience
Sales is a two-way conversation that starts with you. It’s you’re responsibility to continue that conversation and find new people to make the conversation with. Make sure you’re not hitting a stagnant place in your business where you feel like you’re not connecting with new people.
Catch the Show Notes
Get to Know Ellen (3:13)
Accidental Entrepreneurship (6:35)
Consistent Clients Cashflow System (9:12)
Keeping Relationships at the forefront of Sales (12:26)
Avoiding this Mistake in Your Messaging (16:20)
Growth Focused Mindset (19:25)
Encouragement for Listeners (28:13)
RESOURCES MENTIONED
Free Signature Training on How to Attract Signature Clients and Have your First: ellenyin.com/class
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