Custom Brand + Showit Website Reveal | Rachel Solomon Photography

May 20, 2021

Oh friends, today’s custom brand and Showit 5 website reveal is one for all my minimal luxury fans out there! From a deliciously neutral color palette to a clean, modern, fine-art aesthetic, we left no detail untouched for Rachel’s rebrand. 

Rachel Solomon is a fine art wedding and portrait photographer based in the Phoenix, Arizona area and serving clients worldwide. When Rachel reached out and shared her initial vision for her rebrand, I knew we were going to make magic! And today, I am thrilled to share the elevated identity and beautiful online home we created for the RSP brand.

From her luxurious brand identity to her custom Showit 5 website, we wove so much personality into every asset to help Rachel expertly transition from a brand that she’d outgrown to one that gave her the space to invite her couples and portrait clients into an unforgettable, bespoke experience. 

CUSTOM BRAND & SHOWIT 5 WEBSITE REVEAL

Rachel reached out with an interest in creating a refined, modern brand and website to reflect her level of expertise and the unbeatable experience she provides to every client she takes on. After years with a brand that was no longer serving her well, she wanted to be able to invite her potential clients into a polished, warm online experience.

That’s where I stepped in! Along with a custom brand that reflects the heart of RSP, I also designed a gorgeous Showit 5 website that will serve her—and her clients—well for years to come.

GOALS FOR RACHEL’S CUSTOM BRAND AND WEBSITE PROJECT

Our goals for Rachel’s re-brand centered on:

  1. Positioning Rachel as the go-to photographer for sophisticated Phoenix-area couples and clients through fine art wedding and portrait photography;
  2. Creating a brand that reflects the one-of-a-kind RSP experience;
  3. Establishing the RSP brand in a way that empowers Rachel to charge more for her services, serve her clients at a higher level, and take on fewer weddings without compromising on profit. 

BRAND LAUNCH RESULTS

After her website launched this week, Rachel was able to raise her wedding rates to reflect her expertise and experience. Additionally, she’s been able to launch her incredible new portrait offerings for beauty, boudoir, and branding! Not to mention the dozens of compliments she’s raking in from industry friends 😉

When we started working together, Rachel was dreaming of a brand that captured the sophisticated-yet-approachable vibe her own clients exude. Through thoughtful touches like clean, modern logo type and a timeless wordmark, I designed a brand that will serve Rachel well for seasons to come. 

INTENTIONAL VISUAL DESIGN

For her color palette, we went with a mix of neutrals ranging from deep charcoal to warm greys. We drew direct inspiration from the colors of the Arizona landscape, which is featured heavily throughout Rachel’s incredible wedding portraits. The result offers a cohesive palette that brings an understated elegance to every inch of her beautiful website.

STRATEGICALLY CRAFTED BRAND ASSETS

In addition to her new visual identity and custom website, we also created a custom investment guide that Rachel can use to serve her couples well through print and album offerings. So many photographers unintentionally leave money on the table by avoiding in-person sales or treating albums as an afterthought; Rachel, however, takes a proactive stance to help her clients tangibly treasure their memories through prints, albums, and wall art.

IN HER OWN WORDS…

After working together, Rachel shared that she felt like “…it’s a night and day difference working with you vs. other designers, and I appreciate that so much!” 

Well, excuse me while I sit over here and blush like crazy! That’s such high praise coming from one of my clients. I’m thrilled to know that, as a direct result of the work we did together, Rachel will be able to continue serving her couples at an elevated level for the months and years to come.

Now, if you’re a fan of fine art film photography, luxurious wedding celebrations and jaw-dropping portrait sessions, then you won’t want to miss Rachel’s new site! Head over here to see her brand in all its glory.

LOOKING FOR A CUSTOM BRAND AND WEBSITE TO STRATEGICALLY SCALE YOUR BUSINESS?

If you’re ready to create your most intentional, profitable brand yet, then I’m here to help you, friend. I’m currently booking for 2021 and 2022 and would love to help you make this coming season your best yet! Head here to book your complimentary consult call and chat more about the details of working together.

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My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

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