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Are you using Pinterest for your business to connect with like-minded creatives? Pinterest can be used for more than just decor inspiration and meal planning!
Christina Willis joins us to discuss how you can market your business, serve your audience, and encourage deeper connections with your audience through Pinterest. Listen in as she shares how brand strategy plays into your Pinterest plan, plus highlights the common mistakes entrepreneurs are making on Pinterest!
Christina works with creative female entrepreneurs who see the value and potential of Pinterest marketing to tap into a new audience that aligns with their goals of authentic growth, connection and organic sales.
Pinterest allows you to drive traffic to your website, landing page, or product page on autopilot without the cost of ads or the constant upkeep of other social media platforms.
Christina wants your business to thrive in the online space, that’s why I’ve made it my mission to help you feel empowered and use the power of Pinterest to scale & grow, connect & convert so you can make that money, hunny!
Connecting With Your Audience on Pinterest
If you’re an introvert, connecting with your audience can feel inauthentic and hard. That’s when Christina found a way to develop connections through Pinterest by connecting with her audience through her email newsletter.
Pinterest is a place for inspiration and discovery, which encourages you to connect with others on the platform who are creating and pinning the content that resonates with you.
Additionally, you don’t have to drive the connection online 24/7 like many of the other platforms require. You can set up your strategy, let it do it’s work, then drive them to connect with you through your website on your own time.
Building a Brand Strategy to Drive Your Pinterest Plan
While you can absolutely focus on the keywords and keyword planning for the SEO aspect of Pinterest, there’s an important aspect of brand strategy that plays a role in your Pinterest plan. A brand strategy can help you figure out who your audience is and what they’re searching for so you’re more easily optimizing those keywords, rather than just planning based on your content or what you think your audience may be looking for.
If you’re just getting started with Pinterest, the keywords, captions, and call-to-actions can feel overwhelming for the average entrepreneur that doesn’t focus on Pinterest. In utilizing a brand strategy on your Pinterest plan, it help drive most of those components and writes them for you!
Ideal Client Personas
In developing this strategy for Pinterest, you have to take off your expertise hat for whatever it is that you’re marketing. Think about your ideal audience, where they’re at in life, what are their pain points—now step into their shoes. What are they searching and how can your content serve them?
Pinterest is a platform based on discovery—so you have to meet them where they are in their phase of discovery.
Common Mistakes Entrepreneurs Make on Pinterest
If your goal of marketing on Pinterest includes creating a connection, there may be a few mistakes you’re making when it comes using Pinterest for your business.
Mistake 1. Thinking of Pinterest as Social Media (It’s not, it’s a search engine.)
When we try too hard to create a connection, we are going to start missing out on the purpose of Pinterest, which is discovery and search. Rather than treating Pinterest like we would Instagram or Facebook, we have to look at it as it’s own platform that serves a very unique purpose—it’s not social media.
Mistake 2. Not Curating the Account to Attract Your Ideal Audience
By now, you know your audience and what they’re searching for, but what are you doing to curate your Pinterest to serve their needs? This could start with creating boards that are curated to serve that audience and solve their problems.
The mindset shift to a successful Pinterest strategy needs to be focused on your ideal clients and less about making it pretty, talking about yourself, and selling your services.
Longevity & Repurposing Content in Pinterest Content
One of the most valuable aspects of Pinterest is the longevity of it’s content. While your Instagram, Facebook, and Twitter content all have a very short lifespan, Pinterest content can live for years. It can serve you for years. Therefore, if evergreen content isn’t a part of your Pinterest strategy, it should be!
Additionally, your content can be repurposed on social media. If you’re creating one piece of content on your website, then 3-5 graphics to promote it, those graphics can help you continue to push out content to drive traffic to your site more often than other social media platforms.
Seeing Results on Pinterest
The typical lifespan of success on Pinterest comes within 3-6 months of launching your Pinterest strategy. This is also impacted by your industry, the value your content brings, and the amount of content you’re putting out!
While it is a slow burn in comparison to the other social media platforms, the longevity of each piece of content also adds value to the strategy.
Beyond the success of traffic and tangible metrics you’ll get out of Pinterest, you’ll also be able to see audience insights to learn about who is engaging with your content and what they’re interested, which can impact the content you’re creating.
Grab Christina’s FREE Goal Setting Planner Workbook that helps you plan for the best of both worlds and it’s available for YOU. I want you to grab yours now, get focused & let’s plan for our best business & Pinterest year yet!
Catch the Show Notes
Get to Know Christina (2:12)
Building Connections on Pinterest (3:50)
Brand Strategy in Pinterest (8:04)
Ideal Client Personas (10:04)
Common Pinterest Mistakes (12:14)
Longevity with Pinterest (15:41)
Seeing Results on Pinterest (21:29)
Encouragement About Pinterest (25:31)
RESOURCES MENTIONED
Grab the Free Goal Setting Planner Workbook
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Review the Transcript:
Bonnie (00:07):
Hi, friends and welcome to the brand strategy podcast. A show created to equip you with the inspiration, encouragement, and clarity. You need to build the brand of your dreams. I’m your host, Bonnie Bakhtiari brand designer, strategist, and founder of the Illume Retreat from sustainable strategy to heartfelt encouragement. Each episode is designed to equip you with the tools you need to chase after your dreams, because you deserve a brand that empowers you to do what you love, connects with your dream clients and offers a deep sense of fulfillment along the way. So grab a cup of coffee and join me on this journey. Won’t you friends. Welcome back to the brand strategy podcast, where today we’re talking all things Pinterest. We’re talking about how use Pinterest to
Bonnie (00:54):
Inspire deeper connection with your ideal audience. And we’re joined by Christina Willis, who is an incredibly talented Pinterest expert. And she’s talking through how we can leverage our Pinterest usage in order to inspire a deep level of connection with the people that we want to serve. So your ideal clients or ideal customers online. Now, if you have not met Christina before you are in first that to treat, she is like I said, a Pinterest expert who works with creative female entrepreneurs who are wanting to dive into growing a new audience that aligns with their goals of authentic growth connection and organic sales. She’s on a mission to help us feel empowered and to use the power of Pinterest to scale and grow, connect, and convert so that we can make more money. And I absolutely love that. Christina, thank you so much for coming on the podcast. I’m so grateful to get to chat with you today. Thank
Christina Willis (01:54):
You for having me. I’m very excited to be here.
Bonnie (01:58):
I’d love to hear a little bit from you about what you do as a Pinterest expert, the kinds of clients that you love working with, and, uh, anything else about you and your incredible business that you want to share. So
Christina Willis (02:14):
You gave an amazing intro, but just to do a little recap, um, yeah, I work with creative entrepreneurs who really want to learn how to use Pinterest or are looking for an advanced assistance with their Pinterest account, whether it be management or they want, um, strategy in regards to their Pinterest. So I work with a lot of like web designers, graphic designers, anyone in that creative realm. Um, I really love just the creative vision that, you know, web designers and graphic designers have. So I, I definitely work with a lot of creatives and yeah, I just love everything about, um, helping them with their Pinterest and really getting their Pinterest account to the point of growth that people are recognizing their brand. Um, and then ultimately will lead them into whether it be email signups, whether it be sales, anything.
Bonnie (03:12):
Absolutely love that I know, especially as a brand designer, that Pinterest has so much potential for graphic brand and web designers to, you know, help us get out in front of our ideal clients and something that I absolutely respect about the way they you approach Pinterest, is you have this, this approach to it where you see the ability for Pinterest to inspire connection. So not just yes, that conversion and that ability to make entrepreneurs more, more money, more income. But I think that you see it as, as a point to build relationships. Right?
Christina Willis (03:49):
Absolutely. So just let’s speak a little bit about myself. I am a natural introvert and I’ve always felt very nervous getting in front of camera. It’s, it’s a bit better now, but, um, starting out, I was always very nervous to get on Instagram lives or even do Instagram stories. And I’m like, how can I connect with my audience in a way that feels authentic? And if I’m in this position, I know there’s going to be other people as well. So Pinterest was really the best marketing avenue for me. I created my content. I would put it out on Pinterest and people were finding it and connecting with it and they were converting. They’re signing up to my email list. They were emailing me and that’s how the connection started to build. And I said, okay, this is something great. This is how I can further build that connection with my audience.
Christina Willis (04:44):
And then they would follow me on Instagram and they would, you know, follow me on Pinterest that, you know, a lot of people think that you can’t build, you know, a connection on Pinterest as opposed to Facebook or Instagram. And it’s possible. It’s just a different mindset shift. And that’s what Pinterest is there for inspiration discovery. So when someone discovers you on the platform, it’s a great opportunity. If you have your sales funnel and you map it out well enough, you know exactly where the injection points, you want someone to connect, or you want to connect with someone. And, and this is just one of those ways that you can just, um, connect with your audience better through a marketing authentically. Yeah.
Bonnie (05:28):
I love what you said about feeling identifying as an introvert. And I can resonate with that because I am absolutely an introvert. I love love by time to just recharge and like go inward. And so balancing that with marketing options that honor energy and personality, and, you know, don’t require us to show up 24 7 and feel like on 24, 7 are so important. And, uh, so you know what you said about how Pinterest kind of provided that option, where you can still show up and engage at a high level, like offer a high level of value, but it’s something that allows you to kind of drive that connection on your own terms. So it sounds like you’re able to then connect like through email and through even like more direct ways, right. Where it’s not like your going live on Instagram to hundreds or thousands of people, but instead you’re getting to drive that interest off of Pinterest into a funnel where then they’re connecting with you. It sounds like a lot more personally, right?
Christina Willis (06:39):
Absolutely. Yeah. That’s what I really love about Pinterest. And that’s what I try to give my clients. Um, because a lot of the clients that I work with, they’re very much focused and a lot of people are in the social media realm of Instagram and Facebook and LinkedIn. And so building that connection, you can definitely build connections on those other platforms, but I find it’s, it’s very different with Pinterest. And that’s what I definitely try to provide my clients or anybody who’s know, wanting to learn about Pinterest. The connection piece is key. Um, and that helps build our brand. Mm, got
Bonnie (07:23):
It. Got it. So when you’re working with a new client, let’s say they are signing on, and they’re just starting to understand how Pinterest can be a great asset for building connection. How do you, how do you help them tap into a new audience that aligns with their goals? Because I remember something that you said is, is you love using Pinterest to help people grow. And part of that is tapping into new audiences that they might not have connected with before. So what, since you were taking a very like connection based approach, what, what are some of those maybe first steps or thoughts or questions that you consider look like?
Christina Willis (08:05):
Yeah. So the first steps is what I like to do is really looking at the brand strategy aspect of the person’s business. I found when I first started my Pinterest, um, uh, journey as a specialist, I really found like, yes, you can focus on keywords, which is key if you want to rank, um, you know, with SEO. But I personally found maybe that’s the part of the introvert, um, aspect of myself is that I love that connection, but I want to know how are people wait to discover you? What makes you different? So based off of those few questions that I would ask, what makes you different than I can know what keywords to find and to market to that particular audience. So for example, if you know, I I’m working with, uh, a baker for, and I know that what the connection piece that really drives home for them is family connection. Then I can know, okay, let’s look at, you know, um, you know, birthday parties or, um, what makes how to make, uh, an event special looking into certain keywords that will help connect that person if they were to type in, um, I’m looking for birthday cake for my mother, you know, so it, keywords helps to helps me to focus where that, you know, where the client can focus their attention. And that’s one of the biggest ways I know
Bonnie (09:31):
That, especially if you’re just getting into Pinterest keywords and captions and calls to action, it can feel kind of overwhelming to the average person who has no idea what they’re doing. Um, so just knowing that that is a part of your like content creation workflow that you focus on and that you like, you take that kind of out of, you know, responsibility that your clients have to work with, or you have to deal with that that’s so valuable. And so for people who are thinking about ways that they can use keywords a little bit more strategically to connect with those ideal clients, that example you gave I’ve, if you’re wanting to reach a banker and you think about values that that banker has, um, or that their ideal clients have family is a big one. So do you, do you recommend kind of like putting on your detective hat a little bit and sort of playing around with ideal client personas and thinking about what kinds of words or phrases would rise in it with them, or is there a different method that you think is, is, is real useful?
Christina Willis (10:40):
Yeah, you do have to take off your expertise hat and really think about your ideal audience. Um, where are they at in life? Um, what are they looking for? You have to dig into their pain points. Um, you hear that you hear that a lot in our world pain points, but it’s really, it’s really true. You have to think about where they are and, and start where they are at. And that’s one of the biggest things. Pinterest is all about discovery and that’s the platform, that’s what the platform is primarily based on. So you want someone to discover you at a point where they are at, in their life, and if they feel like, you know, you have the solution to their problem, then that’s where you really want to just take hold of, you know, their, their pain point and say, okay, this is a solution that’s best for you. Um, and then just really deliver as much value as you can. That
Bonnie (11:36):
Makes so much sense. And, um, based off of, based off of like how we can be showing up on Pinterest and using that as a way to create more connection with our ideal clients, especially like, based on what you just said, thinking about, okay, w we need to understand who our ideal clients are, where they’re wrestling and how our work comes in and offers a solution or adds value. Are there, are there kind of like a, you know, common series of mistakes that you see entrepreneurs making when it comes to using Pinterest to drive that kind of connection?
Christina Willis (12:14):
So one of the biggest mistakes is thinking that Pinterest is social media. Pinterest is not, um, it’s a S it’s a search engine, very similar to Google. Um, same thing, same way, how you type, um, certain phrases into the Google search bar. And you’re going to get results based off of that with Google, you get more text-based and with Pinterest, it’s more visual based. So it definitely a Pinterest index your information, just the same as the Google as Google would. Um, but it’s not social media. So yes, it has social media aspects to it. So you can follow, you can like, you can comment, but you’re not necessarily going to go on the platform to engage with. Um, and the way that you engage with someone’s content is that you, you click on their pin and then it takes you to their site or their landing page product page.
Christina Willis (13:11):
That’s where you definitely engage with someone’s content. Um, so that’s one of the biggest things is that it’s people think that it’s like social media, and then they get frustrated when their efforts aren’t working like it is on, um, you know, other social media channels. Um, the second thing that I can think of is that a lot of people do not cater. I shouldn’t say cater, but maybe that’s the best word I can think of. They don’t curate their Pinterest account to attract their ideal audience. Um, so if you, um, you know, blog about certain topics, um, that you know, that your audience is looking for the solution to that’s, those are the type of boards that you should start to include onto your Pinterest account. So if you feel like they need help with blogging, or they need help with, you know, um, copywriting, anything like that, that’s, those are the type of boards you want to curate.
Bonnie (14:08):
Uh, I, I think it’s so fantastic. And it’s, that’s so practical, right? Like what you just shared about thinking about how we’re structuring our boards and how then in those boards we’re adding in content that aligns with what our ideal clients are looking for. It sounds like, kind of what I’m hearing is that part of the mindset shift that we need to have when we choose to show up on Pinterest and start using Pinterest to inspire deeper connection, is we have to, it sounds like make it more about our ideal clients and less about what we think is pretty, or like the recipes that we want to make on Friday night or something like that. Right. Right.
Christina Willis (14:51):
And that’s the thing that I focus on with anyone who really wants to use the platform. Yes, it’s great. If you have your account and it has, you know, you’re pretty kitty cats and you know, all those other things, but you have to put the mindset of your audience there and really cater that account to help them. Um, and like I said, like you mentioned, it’s a mindset thing. And a lot of the times on, for example, once again, Instagram, we’re talking about ourselves and, you know, my services that I have, but you really want to flip that mindset and to focus on your audience, because once they see that you can solve their problem, you will start to see that conversion, they will start to follow you. They will start to definitely pin your content, um, and save it and even share it to their audience as well.
Bonnie (15:42):
Yeah. That’s one of the really cool things about Pinterest is it’s such a, in my experience, and I’m certainly not an expert, but just in my own Pinterest experience, I’ve seen that content, your content has a lot of longevity. Like if, if you are putting out a pin that leads to a blog post that really resonates with your ideal client, that you could have written that in like 2018, but that’s still out there circulating for you. And I feel like that’s also a big, a big difference between Pinterest and Instagram, where like the life span of your content on Pinterest feels like it’s so much longer than what the lifespan of content on say Instagram would be, which means, at least from my perspective, it seems like that means that our content and our efforts and our energy can be better suited on Pinterest. If longevity is a kind of a priority, if that makes sense.
Christina Willis (16:42):
Yes, no, it’s very true. The longevity is definitely there. Pinterest fires off content. And the more that you were in tune, going back to brand strategy, the more in tune you are with your audience and what their needs are, and you serve their, their needs. And you put that content out there, it will continue to circulate, and it will continue to serve your audience. Even if you are attracting a new audience, if they are still in the same situation, um, it’s same, you know, having the same pain point, they are going to find your content. It’s all evergreen, um, Pinterest, one of the best platforms for evergreen content. Um, I definitely know from seeing you in your content on Pinterest, it’s a lot of the older content that definitely is serving your audience well, right? So it’s all about everything you have to think about. What is, you know, my audience really needing from you at this moment and cater your, your information towards that. Um, but definitely evergreen content is, is definitely holding very, very good on that. That’s,
Bonnie (17:50):
That’s so encouraging because I feel like those who are tuning in today might also feel this way, but the way that a lot of social media platforms are set up, it feels like they are designed to keep us constantly creating more content. And that is kind of, it’s almost like we need to create content at, at a rate that’s constantly growing. That’s like exponentially growing. And that can feel like a lot, especially if like the goal is connection. The goal is like truly connecting with people. It can feel a bit like you’re on this like endless hamster wheel of content creation, and you’re constantly spinning your wheels, but you’re not necessarily seeing the kind of connection that you want. So I love that, that Pinterest gives us more of that evergreen kind of approach. And it sounds like from, from what I’m hearing you share is that if we focus on creating content specifically with our ideal client in mind, that’s where we’re going to start to see a little bit more of that traction, right.
Christina Willis (18:56):
That’s right. And going, touching on the point where you’re talking about creating content all the time, it’s, it’s very taxing. And if you’re trying to run a business, if you have life going on as well, always being on social media, always creating content. It’s very, very hard and not everybody has, you know, someone that they can outsource the content to. So what I, one of the best things with Pinterest is that even if you create one piece of content, let’s say, if you write one blog post, or you’d make one podcast for that month, you can actually create additional images. So it’s always encouraged that you create a few images, three to five images for your one piece of content, and you circulate that out and that will actually serve you well. So you circulate those five images for the month, and then you’re good. Um, you don’t always have to be creating content all the time on that constant hamster wheel. And it’s always going to be, like I said, if somebody is putting something into their search bar, looking for your particular content that you address, they will find your content.
Bonnie (20:09):
That’s such good advice. And I so appreciate that you made that so tangible. I’ve okay for one, for one like original content source. If you create three to five graphics for Pinterest that drive back to that content source, that’s something that, that helps to simplify the content creation workflow and still helps us see more traction on Pinterest. But, um, one thing that, uh, kind of one question that came to mind when you were talking about how we can be creating more evergreen content to inspire that kind of connection on how immediate are the results that people can see from Pinterest, is this something where it takes in order to start to see that connection and to start to see people clicking through? I know there are probably so many factors that go into that in terms of what your graphic looks like and how engaging your, um, copy on that graphic is and things like that. But is that something where people, so let’s say someone’s tuning in today, they’re taking all the notes on what you’re sharing, and then they’re going to go, go out and start implementing a lot of, uh, this encouragement. Are they going to be able to start to see results within a few days, a few weeks? What does that kind of lifespan look like?
Christina Willis (21:29):
Yeah. So the typical lifespan where you’re going to start to see traction to your account is usually about three to six months. And sometimes, and it depends on your industry too. Some industries take off very, very quick. For example, anyone in the beauty or lifestyle niche, or even in the food niche could see a very quick uptick with their impressions, their saves or link clicks, going back to their site. Certain other niches could be technology. It could be, you know, literary, it might take a longer time sometimes even up to a full year. So anyone, and this is where it comes to say that when you are using additional marketing avenues, such as Pinterest to really drive traffic to your business, you do have to switch that mindset from Facebook, from any other platform, because the timeframe is longer. It is a slow burn, but if you keep at it, if you keep committed, stay committed to it, you will see that return.
Christina Willis (22:38):
Um, you just have to tweak your strategy here and there, because you’re the best thing about, um, I keep saying the best thing, but that’s because I love binge was so much the, one of the other great things about Pinterest is that you can actually see your audience insights and you can see the what’s called affinity interests. So in your, when you have a Pinterest business account, you can actually see the areas of your audience that are, is actually drawn to your account. And based off of that, you can curate more content to serve your Pinterest audience. So that’s one of the easiest things that I do for my clients, or even when I’m doing strategies, but definitely Pinterest has that ability to serve anyone. Um, all industries can use it. Everybody’s on the same playing field. There are no special swipe ups. Um, whether you are a small mom and pop shop, or you’re a large corporation, everybody’s on the same playing field, it has the same ability to reach an audience and to make an impact. Um, and Pinterest is all about positivity, probably one of the best platforms for positivity. So if you have, um, if you want to shine a little bit more light in this world, definitely jump on the platform and share your knowledge, um, because you’re definitely going to serve your audience. And they’re going to reciprocate that to you. I
Bonnie (24:04):
Love how, uh, positivity is something that we can take into consideration when we think about showing up on Pinterest. That’s I don’t know, I don’t know about you, but that’s, that’s something that like very much draws me to, to Pinterest is knowing that what I put out there is going to be received by like-minded people and it’s going to be living and kind of circulating on a platform where people are looking for inspiration and ideas and activities and recipes and action items and all kinds of like, very, I feel like it’s like a growth minded kind of search engine. Like you go to Pinterest, at least when I think about how I use Pinterest, you go to Pinterest to learn something or to gain some kind of knowledge. And so I think that, I mean, I’m kind of nerding out over this over here, but that just sounds like it’s packed with
Christina Willis (24:57):
Absolutely 100%.
Bonnie (25:00):
Well, one question that I always love to ask at the, towards the end of every conversation that I have here on the podcast centers on encouragement. And if you were sitting down and having coffee with, um, the people who are tuning in to today’s episode, what kind of encouragement would you want to share with them about getting started with Pinterest and taking that imperfect action to leveraging Pinterest, to inspire connection with their ideal clients online. So
Christina Willis (25:31):
I would love for your listeners to understand that you don’t have to have everything fully mapped out when you are starting on the platform. So a lot of people feel like I have to have a website. I have to blog. I have to have all these things, you know, all my ducks lined up in a row and you don’t, you can start where you are, like I mentioned previously. So let’s say if you just have your Instagram account, um, just drive traffic to your Instagram account, or you could even set up, um, like a link tree page and just drive traffic to the link tree page. If you have free resources for your audience to download until you get to the next step where you can, you know, have a website or any other additional things for your business, but you always want to start where you are, create those images for that piece of content that you have and just get it up on the platform.
Christina Willis (26:28):
So the other part of the connection piece is try to find certain keywords that, you know, you want to rank for. Um, you could even have a simple list, maybe up to 20 as you grow your business more on, on Pinterest, then you can start to build upon those keywords, but know what exactly it is that you want to be known as an expert for in your niche, and just continue to do your research on your audience. You know, the research in your niche, what it is that everybody’s looking for. Definitely. The other thing I would actually want to also say is just because you see somebody else’s success and you’re not quite there, don’t think that your strategy is not effective. Everything is going to shift and change over time. Certain pins are going to go viral. Some are not, that’s all part of the learning.
Christina Willis (27:29):
And then you just have to continue to just adapt and grow, use different modalities. Maybe you might have to use story pins. Maybe you might have to use more video. Um, but that’s one of the things that you just have to shift and adapt and don’t take what, you know, somebody has 1.3 million monthly views, which is actually, it doesn’t necessarily mean this is another thing. It doesn’t mean that all of your pins are reaching 1.3 million. It’s just a collective of your pins and other people’s pins. So some people see that number and think, oh, I’m only at 26.3 and somebody else has 1.3. That’s okay, that’s their strategy, but we’re focusing on your strategy and your strategy is what matters. And then you want you to continue to adapt your strategy, to, um, meet the needs of your audience and make those connections.
Bonnie (28:24):
That is such fantastic advice and such eye opening insight, just to understand that we don’t need to be distracted by certain vanity metrics. Instead, we can focus on really just putting our heads down and continuing to focus on the plan that we have in place that aligns with our goals. Right? Right. Love that. Encouragement. Thanks so much for sharing that with us and kind of breaking that down for us a little bit more. I know that for those who are tuning in today, they’re going to want to get to follow you and learn more about what you’re doing and soak up more of your insight around Pinterest. So where can people find you online?
Christina Willis (29:10):
So you can definitely find me on Instagram at C Willis and co it’s all spelled out. I’m also on Pinterest, the same handle, uh, and my website, see Willis co.com
Bonnie (29:25):
And friends for those who are tuning in today as always, I’m going to have all of Christina’s links to her website and social and all the things in the show notes for today’s episode. So if you just go to brand strategy, podcast.com and click on the latest episode link, then you will be taken to all of the juicy details that you need to know about Christina and what we’ve been talking through today. And on top of that, Christina has this incredibly generous bonus that she’s created and that she’s sharing with us today. And it is the Pinterest account setup guide. And I will have this linked in the show notes at brand strategy, podcast.com, but Christina, would you mind sharing a few, just a few things about what goes into that guide and who this guide is for?
Christina Willis (30:15):
Yeah. So the guide is for anyone who wants to get started onto the platform, or even if you are on the platform and you just really want to refresh things, um, this guide is for you. I give you practical things that sometimes are overlooked, that you can, um, make a change to your account. And once you even do those simple changes, sometimes some people actually see quite a big difference and, um, you know, uh, drawn to their accounts. So simple steps, very quick and easy. Shouldn’t take you too long and you’ll start to see the changes to your account.
Bonnie (30:49):
Thank you so much for sharing that with this. I cannot wait for people to get their hands on that incredible resource. And I’m so grateful that we got a chance to talk through Pinterest and not just Pinterest in general, but Pinterest, as in method for inspiring deeper connection with our audiences. Thank you. Thank you so much for sharing your
Bonnie (31:11):
Time and your expertise with us in this way. Thank you so much. Lots of fun. Thank you so much for joining me today, friend, before you go, I would be so grateful to receive your feedback on the Brand Strategy podcast. If you enjoyed this episode or the podcast in general has helped you grow your brand and really appreciate it. If you left us a review in iTunes, your positive reviews enable the brand strategy, my pants to continue to grow and reach like-minded creatives. Just like you. Plus, I’ll be randomly selecting a handful of lucky reviewers each month to receive a little, thank you. Surprise for me in the mail. Thank you for all your support and encouragement as together. We pursue building brands with purpose and intention until next time and cheering you on from Waco.
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