Episode 199: Creating a Visually Stunning Online Brand with Jasmine Hunt

October 27, 2021

Do you have a cohesive, stunning online brand? Your imagery speaks volumes to what potential customers see in your brand. Jasmine Hunt, owner of She Bold Stock, joins us to share how you can create consistent messaging through your imagery that matches your brand tone, voice, and message!

Jasmine Hunt is the Virginia-based styled stock photographer behind She Bold Stock. She helps female business owners create consistent on brand visuals for their business so they can show up and confidently elevate their business.

The Importance of Consistency in Visuals

By creating a consistency in visuals for your online brand, you’re able to elevate your brand. You can do this by finding or creating imagery that matches your tone of voice and personality of your brand.

This makes your brand more recognizable to potential customers and creates an elevated experience when they come in contact with your brand..

Questions to Consider to Create Standards in Your Visuals

To create a consistency in your visuals, you may want to consider setting a standard for them. You’ll want to get in touch with your brand, inside and out.

  • Who are you?
  • Who do you want to connect with?

Additionally, you could look at asking the following questions:

  • How do you want your brand represented?
  • How should your personality be represented?
  • How do you want your potential customers to feel when they come across your brand?

Consistency in Brand Photography if You’re Not a Photographer

Consider the things you want represented in your visuals and photographer—brand colors, mood, etc. You can create a consistent visual by strategically planning through every single photo you need and how you’ll intertwine the elements of your brand.

Here are a couple of mistakes you’ll want to avoid with your brand photography as a business:

  1. Not having consistent brand images across all platforms.
  2. Not picking stock photography that matches your brand or voice.

As a special offer, Jasmine is offering 20 free stock images from She Bold Stock to the listeners of Brand Strategy Podcast! Grab you free images here!

Catch the Show Notes

Get to Know Jasmine (1:41)

The Importance of Consistency in Visuals (5:58)

Questions to Consider to Create Standards in Your Visuals (6:56)

Consistency in Brand Photography if You’re Not a Photographer (8:18)

Common Mistakes in Brand Imagery (9:58)

Encouragement (18:00)




20 Free Stock Images


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Review the Transcript:


Hi friends and welcome to the brand strategy podcast. A show created to equip you with the inspiration, encouragement, and clarity. You need to build the brand of your dreams. I’m your host, Bonnie Bakhtiari rain designer, strategist and founder of the Lumetri from sustainable strategy to part felt encouragement. Each episode is designed to equip you with the tools you need to chase after your dreams, because you deserve a brand that empowers you to do what you love, connects with your dream clients and offers a deep sense of fulfillment along the way. So grab a cup of coffee and join me on this journey. Won’t Liam Friends. Welcome back to the brand strategy podcast. Where today we are talking all about how to create a visually stunning online brand with the incredibly talented Jasmine hunt. Jasmine is a Virginia based styled stock photographer. She is the creative genius behind she bold stock. She helps female business owners create consistent on brand visuals for their businesses so they can show up and confidently elevate their work. Jasmine, I’m so excited to have you on the podcast today. Thank you so much for joining us.


Yes. Thank you for having me. I’m so excited to be on your podcast.


I was so excited to have you, and I know that people are going to want to know all about you and the incredible work that you do. So if you don’t mind sharing, uh, would you mind sharing a little bit about yourself and your amazing business?


Yes, yes. Uh, of course. So, uh, as you all know, I’m Jasmine hunt and I am the creator, uh, behind people’s stock. And, you know, I help busy women just like myself because I still work at a nine to five job as a hotel manager. So I know the importance of, you know, finding those times to create, and I help busy women spark creativity in their business through stock photos, social media templates, lead magnet templates, as well as content strategies to help them create, you know, so they won’t feel, uh, overwhelmed by all of the stuff that’s coming at them in their business. And when I first got started, I was just a blogger. So I was just talking about spirituality, my favorite beauty and fashion trends. And then I kind of took a full 360 and started teaching about how to blog successfully. And when I was teaching about that, I had to find stock photos that mashed in my brand.


And at the time it was bright and colorful and I could not find stock photos anywhere, really that matched my brand. So that’s when I had to really creating my own. And, you know, once I started creating my own stock photos that were bright and colorful, more and more people started to look at me and see me as like an expert in what I was doing at the time. And I also started creating stock photos or, you know, custom photos for other people as well. So once I started realizing that more and more people needed images that, you know, they couldn’t find anywhere else, especially of women of color. Um, and I was showcasing that in my photos, you know, I, I decided, you know, what people need images that relate to them and what they truly are as a person, uh, and to be able to just show up and already have, you know, good, you know, images available to them. Then I realized, you know, people need images that are there for them, you know, easily. They don’t have to wait on them. It’s easy to come by. So that’s when I created my membership.


That is so amazing. And just hearing about the incredible journey they, that you had about, you know, starting with your blog, but then, you know, wanting to create imagery that aligned with your brand. And then, you know, the idea of, okay, taking that imagery one step further and adding in the graphic templates and, and giving yourself that framework of how to actually use these gorgeous photos that you’re creating. I mean, you, you have like such an incredible comprehensive view of not only how imagery can help us elevate our brands, but also how we can implement that imagery through those graphics and how we can use templates to make that process so much easier, which I love that your membership includes all of those things, right?


Yeah. It really does save you a lot of time instead of having to do everything from scratch because I’ve been like,


Yeah. And I think that, you know, just hearing how you focus on working with busy women entrepreneurs, you know, time is, is something that we all value so much. And I just think that it sounds like you have built on your own experience and you’ve pulled from your own experience to create a membership that really meets entrepreneurs right. Where they are. So, uh, you talked about this a little bit. You talked about how, you know, in your membership you have on brand imagery, you have the graphic templates and all of those incredible assets. So how do you suggest that people especially entrepreneurs, how do you suggest that they use tools like on-brand imagery and templates that they might have at their disposal to actually elevate their businesses online?


Well, I definitely suggest them being able to create consistency across all of their online platforms and to do that, you have to find, you know, images that match your tone of voice and your personality. And if you, if you are able to find images that match that tone of voice and that tone of imaging, you’ll be able to, you know, showcase more, you will be able to showcase more to your audience.


Um, that makes a lot of sense. So when people are kind of thinking about figuring out what that, that on-brand tone or that on-brand imagery could look like, are there some things they should be thinking through, or maybe some questions that you think they might, uh, want to ask themselves in order to kind of create those standards that they’re looking for?


Yes. You’re going to want to know exactly how you want to be represented in your brand. You want the images to showcase your personality, how you want people to feel when they come across your brand. So if they come across you on your website, do you want them to feel happy, excited, or do you want them to feel at peace or do you want them to feel like a boss chick, you know, um, you want them to feel some type of way when they come across your images?


That makes so much sense. Okay. So, uh, if, if we’re thinking about how to use on brand imagery in order to kind of create this like stunning online presence, we want to, first of all, like you’re saying, get really in touch with our brands inside and out, identify how we want to make people feel. Um, on top of that, what are some ways that we can kind of practice that consistency you mentioned earlier that having that visual consistency is so important. So I know that for a lot of people who are tuning in, uh, myself included, I am not a professional photographer. So in your experience, what are some ways that for those of us who are not professional photographers, how can we start to create that consistency visually?


Right. Well, I’d definitely say, uh, when it comes to, you know, getting that consistency once again, know your brand and have that, like your brain colors with you with, uh, if you’re trying to find stock photos, make sure to find stock photos that match your colors, of course your mood, the way that you want people to feel. So are definitely stick to your color palette when you’re looking for a stock images. And if you’re just doing, if you’re, if you want to create images on your own also, you know, adding your style colors, um, in every single one of your images. So even if it’s just one of those colors are added in, because that creates that consistency,


It is such a good point. Yeah. Thinking about even some of those kinds of simple things like color can be so powerful in the imagery that we’re creating. And, you know, as on my end, as a designer and strategist, I work with color every single day. And, you know, thinking about how to weave that throughout your images, in order to create that consistency is such a good piece of advice. So love that you highlighted that now we’ve been talking a lot about, you know, creating that consistency, digging deeper into your brand so that you’re able to identify, uh, ways to, you know, really elevate your overall presence through online imagery. Um, but are there any common mistakes that you see entrepreneurs making when it comes to creating that on-brand imagery that we’ve been talking about?


Right. Yeah. Some of the common mistakes that I do find is when they have like, uh, their visual imagery looks great on Instagram, but then if you go to like, the website is a little bit off off-putting and, or, or you go into their like email list and you’re not really seeing the same consistency throughout their different platforms, even on like their Pinterest, you know, are they, it’s important to stick to a certain type of imagery on every platform. So if you are, um, bright and colorful, uh, brand, make sure that it comes across on every platform. If you, uh, you know, if you’re a Moody’s type of Brian, then make sure that that’s on every platform, you don’t want moody images. And then on Instagram, bright and colorful, it confuses your audience. So make sure to pick stock photos, pick on brand imagery that matches your brand.


And, you know, also some, another common mistake that I see is when, um, they’re not matching those stock photos, whether it’s bright and colorful to their personality or their voice. So make sure that those bright images, if you’re a bubbly prep person, make sure that those images are, you know, fun and creative. If you, if you do have like a bubbly personality, make sure that it matches your, your boys. So if you’re more professional in your brand, they make sure that you find images that match or that professional voice that you have, don’t try to fit something in that. Isn’t okay.


Yeah. That makes a lot of sense. So basically we should, we should focus on being really genuine with what we’re putting out. So like, don’t just because let’s say something like a really, uh, a specific edit or a specific aesthetic is popular right now, but it doesn’t actually match our brand voice or brand personality. What you’re saying is like, don’t, don’t do the trendy thing go for the thing that’s genuine. Right. Right.


Authenticity is so important nowadays, especially, um, you know, nowadays, you know, there’s that authenticity, authenticity is something that people really crave now on in customers do not just buy products anymore. They buy the person’s personality, who they are, what their values are, you know, all of that is, uh, encompasses in your brain as well.


So, right. And, uh, you know, something that like, if, if you, uh, those who are listening, if you go over to the, she bold stock Instagram account, you will see that Jasmine has done such an incredible job of creating this absolutely stunning presence and her brand shines through. And it’s, you know, not only through her imagery, but also through the social media graphics that she uses. And I’m sure that she does, she creates those through her own incredible templates, right. Something to kind of note there. Jasmine is your, your presence on social media, on your website, you have done a really great job of, of focusing, first of all, identifying what you want, that kind of visual standard to look like, and then weaving that throughout your online presence, even on different platforms or in different places. And that just like completely backs up what you’ve been saying about how important it is to think about consistency, how important it is to show up in the way that we want to show up wherever we’re showing up. And is that something that kind of came to you naturally because of your background with blogging and, and, you know, things like that, or is that something that maybe took you a little while to kind of nail down that consistency?


Well, it definitely took me a minute to get there. When, uh, when I first started, I had, um, this blog spot blog that I had and I created my little header and, you know, I had this whole idea of how I wanted to come across online, but I really didn’t know how to like streamline it across my whole platform. But as I was, uh, as I continued to go on and as a blogger, uh, started to teach more about how to start your own blog. I realized that being able to showcase my personality more on every platform was going to be able to make me stand out. I remember someone saying when they went down my pin on their Pinterest, they knew exactly when my, uh, when my graphics would pop up because they, they, they always seen it. They knew the colors from blog to my social media. They just knew it was mine.


That is like the best compliment when people are scrolling through their Pinterest feed or on Instagram, and they see something and it stops them in their tracks. And they know exactly that that came from you because it’s so on-brand, I love that that happened. Right.


And that just made me realize, okay, so I need to keep going with what I’m doing and really showcase that on every platform showcase my personality, showcase the fact that I love bright colors in my graphics, as well as at my photos, you know how to do that. Once I knew that people could recognize me, it just made me want to push further.


That makes so much sense. And I feel that kind of what I’m hearing is like that validation when people say, oh, yeah, I saw this. And it made me think of you and it’s totally on brand. And it’s totally in sync with the kind of like vibe and personality and energy that you’re putting out. It’s so affirming that like, yes, okay. People are getting what I’m putting out there and they’re resonating with it. And they’re starting to associate you with that kind of aesthetic. And that’s the same kind of recognition and consistency that you help others achieve through Schiebel stock. Correct.


That’s right. I want people to be able to, I want their audience to look at their stuff and say, oh, I know exactly who this is, you know, and I want that to build their confidence up to showing, showing up more like it did for me.


I love that friends, if you’re to name in, I also want to share that Jasmine is so generously giving you 20 free stock photos. I am going to have the link in today’s show notes. So if you go to brand strategy, podcast.com and click on the link for the latest episode, you’re going to get that link in the show notes where you can head on over and grab 20 of her incredible images completely for free. Um, so I wanted to mention that kind of sneak that in because as we’re talking so much about consistency, about creating that recognition about building that confidence through the way that you’re showing up visually online, um, Jasmine is just going to make it so easy for you to do that through those incredible free stock photos. So Jasmine, thank you again for sharing those with us today.


Yes, of course. And those are bright and colorful. So if that’s your brand definitely head on over,


Ooh, I love that. I love that Jasmine. One question that I always like to ask here on the podcast centers around encouragement. So if you could, you know, kind of sit down over a cup of coffee or your favorite beverage with someone who’s listening in today, what kind of encouragement would you want to share with them? Uh, and you, what kind of encouragement would you want them to know when it comes to creating those brand images and having that visual consistency we’ve been talking about?


Well, um, well definitely I would want them to know, to know their brain inside and out by knowing their brand, they’re able to create anything, uh, and they’ll be able to create it with confidence. So, um, by knowing who their target audience is, knowing their pain points, uh, knowing what mood they want to give off to their audience, it really does help. And I encourage anyone who’s listening in if they don’t know their brain inside and out, really sit down and just write, write it all out, ask questions. How do you want people to feel when they, um, come onto your social media onto your website? Um, what type of customer journey do you want to take them on, um, make sure that the journey that you’re taking them on it matches who you are as authentically as possible. And I would also, you know, just say, don’t give up, you know, it, it took me a long time to really get to the branding that I really love today.


I went through a couple of, of transitions from, um, trying to go forward, just a feminine color palette to, you know, going just black and white. And then going back to my colorful, vibrant self that I am, you know, I love just bright colors. And if you don’t know what type of mood you want to set off, if you don’t know your, your style, I would say, just look at who you are and look at the clothes that you put on. Um, if you, um, love bright colors, then that’s going to be your vibe that you want to give off to people. If you are bubbly to other people, then, you know, showcase that in your brand. Don’t give up, you’re gonna, um, there’s going to be journeys that you are going to be taken on in your business. That’s gonna, you know, push you into the right direction.


That is such incredible advice, really amazing encouragement. So Jasmine, thank you so much for sharing that with us today. And I know that everyone who’s tuning in today, they’re going to want to hang out with you, connect with you, you know, see where they can follow along with your journey online. So where can people go to follow along with you? I mean, incredible work that you’re doing at Sheba old stock.


Well, you can definitely find me on Instagram. That’s where I’m going to provide you fun and creative strategies to help you level up as well as show up for your brand with confidence. And, uh, you can also show, um, find me on Facebook and she both stock as well. As on my blog, she bought stock.com. That’s where I’m going to give you even more helpful to help you create content and show up for your business.


That is amazing and friends as always, I’m going to have all of those links in the show notes for today’s episode. So if you go to a brand strategy podcast.com and click on the latest episode link, you will be able to connect with Jasmine and the amazing work she’s doing so easily. And don’t forget to grab those free 20 bright bullets and beautiful stock photos that she has for you. Jasmine, thank you so much for joining us today for sharing your insight and your expertise with us about creating a visually stunning online brand and that incredible encouragement as well. I so appreciate you and your time today. Thank you so much.


Thank you so much for joining me today. Friends, before you go, I would be so grateful to receive your feedback on the brand strategy podcast. If you enjoyed this episode or the podcast in general has helped you grow your brand and really appreciate it. If you left us a review in iTunes, your positive reviews enable the brand strategy, my pants to continue to grow and reach like-minded creatives. Just like you. Plus I’ll be randomly selecting a handful of lucky reviewers each month to receive a little, thank you, surprise for me in the mail. Thank you for all your support and encouragement as together. We pursue building brands with purpose and intention until next time and cheering you on from Waco.

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My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

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