Fellow designer, let’s settle in with a cup of your favorite morning beverage and a little honesty hour about the transformative power of niching down in your design business!
Now, I get it. Niching down or choosing to specialize in a specific service as a graphic, brand, or web designer can feel intimidating. Especially if you’re just getting started in your freelance business, or if you’ve enjoyed offering multiple types of services to your clients!
But today, let’s focus on all the benefits of niching down, plus the surprising ways it can help you scale your design business without requiring you take on more clients than you can handle or offer more services than you want.
The Power of Niching Down Your Design Biz
Be known for ONE thing
Over the years, I’ve worked with hundreds of graphic, brand, and web designers as a coach and educator. And in that time, I’ve seen so many who are afraid to niche down because they don’t want to limit their creativity.
Friend, I get it! The idea of specializing can feel intimidating. But let’s look at how we can flip that mindset, because truly, niching down can help us experience a deeper sense of creativity and freedom in our design businesses.
Niching down actually allows you to become an expert in your craft because you are focusing your attention on mastering that one specific area. (More on this later!)
On top of that, a clear niche allows you to connect more easily with your ideal clients. Because you’re known for ONE thing—versus anything and everything—it’s easier for your ideal clients to trust and relate to your work.
Think of it this way: if a client is searching for a designer to help them create a brand for their wellness company, are they going to gravitate towards a brand designer who specializes in wellness design work? Or an a la carte designer who offer a myriad of services? Since this hypothetical client probably doesn’t know what all an a la carte designer can do, they’re more likely to choose what they can quickly and easily understand—a designer who specializes in their exact industry!
Inspire trust
If we keep following this train of thought, we start to see how much easier it is for clients to know, like, and trust us when we clearly communicate who we are and what we do. It’s easier to inspire trust and connection with your ideal client when they can see the clear transformation your work delivers.
But it’s tricky to do that if you aren’t clear about what that work is in the first place.
When you choose to focus on one design speciality, you create a clearer message you can use to connect with the kinds of clients you want to work with the most. Instead of trying to be the go-to designer for everyone, you get to be the go-to designer for your ideal client. And isn’t that the dream? 😉
Experts can charge more
When you aren’t splitting your attention between 12 different offers, you can become the true master of one! And I’ll let you in on a not-so-secret secret… experts can charge more for their work, because they have a signature process that delivers consistent results.
Like we were just talking about in the point above, niching down gives you the time to create streamlined systems and workflows that support your unique offering. And when you have those tools in place to help you do your best work, you then get to experiment with processes that allow you to create even more transformative results for your clients!
When you create that kind of signature process, much like my signature brand strategy process that changed everything for my design business, you can serve your clients more intentionally. And as you get more experience under your belt, you can systemically raise your rates so you can charge more as you grow!
Interested in how niching down can help you scale your business?
See just how niching down can help you grow your design business with my free training! In this Netflix-style masterclass, I’m sharing how you can…
- Charge more for your services so you can experience consistent income without working crazy hours or taking on hundreds of clients.
- Kick imposter syndrome to the curb and position yourself as the expert your branding clients are searching for!
- Get out in front of your ideal clients without hustling to be seen online.
Grab your free spot to this training right here!
SAVE YOUR SEAT FOR THIS FREE TRAINING!
leave a comment