Episode 239: Waiting For Clarity In Your Business

September 21, 2022

Finding clarity in your business when you’re still trying to figure out what that next thing for you is can feel elusive. Not having that clarify is frustrating—I get it. Recently, I’ve been feeling this way about timing, waiting for clarity, and pursuing this journey so that it fits me. In today’s episode, I’m sharing my honest thoughts and my own perspective in hopes that it resonates with you and encourages you.

I find that in our industry, we often aren’t talking about the uncomfortable, when sometimes that is what’s needed most. I’m on a mission to normalize those uncomfortable conversations.

Waiting For Clarity In Your Business

In the last 11 years of entrepreneurship, I’ve found that there is a new level of uncomfortableness that exists in every stage of business. We don’t always know what that looks like and sometimes we’re in a waiting period of figuring out what that is.

Have you ever been in a place of awaiting clarity, yet that clarity isn’t coming to you? I’m there too. If you’re anything like me, you’re quick to act on an idea, which offers fast feedback because you’re intentionally acting upon it. When you don’t have clarity in what your next action should be, it’s hard to take any action, right?

This isn’t a race.

This is your reminder that you’re not in a race. Our time in whatever journey we’re on is the right time. Our journey is unique. You don’t have to be on the same journey as anyone else. What’s meant for you, will not pass you.

The clarity that you’re seeking is coming to you, yet you may still be becoming the person you’re supposed to be in that next phase. For now, you can carry yourself with extra grace and remind yourself that you are able to ground yourself in the comfort that you’re getting there.

I know I’m not the only person feeling this way. The depiction of constant moving, growing, and exploring in your business isn’t sustainable.

Join me in the in-between season.

This summer, I’ve been sharing more and more about my personal growth and the next season I’ll be stepping into, because I want to normalize the awkwardness of the in-between seasons. If you’re there too, I’m glad you’ve joined me. While we may not have all of the answers, we will figure it out in the right timing.


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Hi friend, and welcome to the brand strategy podcast. A show created to equip you with the inspiration, encouragement, and clarity. You need to build the brand of your dreams. I’m your host, Bonnie BTI, brand designer, strategist, and founder of Thery from sustainable strategy to Partel encouragement. Each episode is designed to equip you with the tools you need to chase after your dreams, because you deserve a brand that empowers you to do what you love, connects with your dream clients and offers a deep sense of fulfillment along the way. So grab a cup of coffee and join me on this journey. Won’t you.

Hey friends, welcome back to the brand strategy podcast. Today’s episode is one that I’m really excited to share with you. It’s a little different from what you might be used to here, but Hey, what’s the point in having a podcast? If you can’t mix it up, right? This is actually a voice note that I’m sharing with y’all today that I put together, when I was thinking about this concept of clarity and especially this concept of clarity, when it feels elusive, when you’re wanting to figure out what the next thing is, you’re wanting to receive that clarity of what your next steps should be. But for whatever reason, that clarity is not available to you and as a self-proclaimed action taker, not knowing what my next step is not having that clarity, man, that is frustrating. I have been not living my best life in that way, because I have been like caught up in this cycle of like wanting the clarity, not getting the clarity, being frustrated that I don’t have the clarity.

And it’s like rinse and repeat I don’t know if you can relate, but the episode that I’m sharing with you today are just some honest thoughts on timing, on waiting for clarity and on pursuing your journey in a way that actually serves you best. I’m hopeful that it’s encouraging. I’m hopeful that it meets you in the right point in your journey, that it, it gives you some encouragement, some guidance, some perspective, maybe that that’s helpful as you navigate whatever you’re going through. And as always, what I’m sharing today is from my own personal journey and my own experience. And so if it does not relate, if it is advice or encouragement that you do not want to take on board, that’s completely fine. I respect. And I actually encourage that choice because as always, I am making suggestions, but you are making decisions and you’re making decisions that will serve you on your journey to pursue what success looks like to you with intention.

So with that being said, friend, I am excited to share this with you. And I’m excited to be able to start having a conversation about some of the more uncomfortable parts of entrepreneurship that I don’t know if we’re talking about ’em so much, at least on my corner of the internet. We’re not really talking about it that much. And I just want us to normalize, not having it all figured out. I want us to normalize not knowing what the quote unquote right next thing should be. I want us to normalize that this is just part of being an entrepreneur. I’m going on 11 years of owning my own business. And in those 11 years, I’ve owned multiple successful businesses. And what I have seen over and over again is that no matter how long you’re in it, no matter how successful you look, it’s a new level and there’s a new double that goes with it.

So every time you grow, there’s gotta be that next thing that you figure out and part of growing a sustainable business means that there are gonna be times when you want to do something new, you want to try something new. You want to go in a different direction yet. You’re not quite sure what that looks like. And for some of us that looks like overthinking, but in my case, it’s, it’s purely like I wish I were overthinking this. I purely do not have the answers that I’m looking for. And if you have ever been in that space, if you can relate in any way, shape or form today’s episode is for you. Hey, friends, as I’ve shared in the past, I’ve been hinting here and there about some changes that I’ve been making to my business. Some shifts that I’m experiencing internally and a new direction, or at least a refined direction that I wanna pursue.

And today’s note is for you, especially if you’re in a season where you are longing to figure out what your next step is, but you don’t yet have that clarity. This is for you. If you’re dreaming about what your next offer, your next season of business or your next step in your personal life might be yet for all of your trying, the ideas just aren’t coming to you. You and I have something in common friend, we both are in seasons of awaiting clarity. Yet clarity remains elusive. Now one thing about me. I am an action taker. I am the kind of person where, when I have an idea, I am quick to act on it. And as a result, I usually see whether my idea is successful or not quickly, that feedback becomes something quickly available to me because I’m taking fast, intentional action yet.

, I’m unable to take action. If I don’t have the clarity of what that action is, right. I don’t know if you can relate, but if you can, something that has been encouraging me in this season has kind of been this conversation that I’ve been having with myself and the universe. Maybe you call you, call the universe, God, or spirit or anything like that. But however you address the powers that be, I have personally found it helpful to remind myself that I am in no race, despite what it looks like on social media, despite what it looks like out there on those internet streets, our time is the right time, whatever kind of journey we are on the timing is unique. The timing happens for a reason. So when that voice starts whispering in your ear, that you’re behind, that everyone else has figured it out, except for you, that everyone else has access to clarity that you don’t remind yourself that their timeline is not your timeline.

The journey that you are on is not the journey that they are on. And what has been really keeping me grounded in this season is reminding myself that what is meant for me will not pass me. So the clarity that I’ve been seeking on, what the next thing that I want to create or do or experience might be, is coming to me. But the reason why it’s not here yet is because I am still becoming the version of myself who is able to receive that clarity and take aligned action on it. So right now I’m carrying myself with extra softness. I’m carrying myself with extra amounts of grace and I’m reminding myself that I am, although without the clarity that I am wanting to experience right now, I am able to ground myself in the comfort and the promise and the possibility that I am today, getting closer and closer to the version of myself who will receive the clarity and then be able to take the action that I want.

And I don’t know if that supports you today, but I hope it does. I wanna share this because I know that I’m not the only person out there who can get caught up in that urgency that we see online. And I wanna remind you that, that depiction of constant creation of, you know, constant results of doing and launching and selling 24 7, that to me, doesn’t feel sustainable. I love that for those of y’all who love that kind of process, who get energy off of it. But for me, that feels really exhausting. And as someone who lives with a chronic illness, that’s just not doable for me to spend my energy in that way, over on the podcast. And in past emails this summer, I’ve been sharing a little bit more and more about my personal growth and about how I am getting ready to step into what the next iteration of my business might look like.

And the reason why I’m being transparent about that is because I want us to normalize this awkward between season. I want us to be able to know and have peace that where we are, if we don’t have the clarity that we’re looking for, if we don’t have the ideas, if we’re still searching for the answers, that’s okay. And there are so many of us who have been in that season who are currently in that season or who will be in that season because it’s just a part of being human. But our nonstop hustle culture that we see glorified on social media doesn’t want us to feel comfortable in these spaces. It wants us to feel stressed out and pressured to create because that’s how that, that economy accelerates. But for me, I’m choosing my peace over my productivity. I’m choosing confidence and assuredness over panic and fear.

I am choosing to exist in a state of promise and possibility versus one of scarcity and lack. And I am hoping that if this resonates with you, that you will join me in a similar space friend, we might not have all the answers, but that’s okay. We’re gonna figure it out. And we’re going to figure it out when the timing is right for us, don’t fall into that trap of making someone else’s timeline, your timeline, your journey is the journey that you are on. And my journey is the journey that I’m on. And I think there’s something incredibly comforting in that reminder. So wherever you are joining me from today, I’m cheering you on from Waco.

Thank you so much for joining me today, friend, before you go, I would be so grateful to receive your feedback on the brand strategy podcast. If you enjoyed this episode or the podcast in general has helped you grow your brand. I’d really appreciate it. If you left us a review in iTunes, your positive reviews enable the brand strategy podcast to continue to grow and reach like-minded creatives. Just like you. Thank you for all your support and encouragement as together. We pursue building brands with purpose and intention until next time I’m cheer you on from Waco.

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My name is Bonnie – I’m a brand designer, strategist, and writer which all adds up to one eclectic conglomeration of qualities that enables me to serve you well! Past clients have dubbed me "the Joanna Gaines of brand design," and I've had more than a few call me a dream maker, a game changer, and a design wizard (my Harry Potter-loving heart didn't hate that one, let me tell you!). At the end of the day, I'm a big-hearted creative who will get teary-eyed as you share the heart behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage, and equip you to share your work with the world intentionally. 

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