Once you’ve determined who your ideal client is, you’re ready to start marketing to them! Are you lacking the confidence to do so? As an introvert, I understand! Today, I’m sharing three ways you can boost confidence in order to show up for your clients! You can easily conjure up an ideal image of who […]

As a brand designer, your client projects often need copywriting, but are you encouraging your clients to look at the story their copy is telling? There is more gravity to the website copy than just checking off a box. Jess Jordana joins us to discuss the opportunity that we as designers have to educate our […]

You’ve done the homework in building out avatars and invested time into researching who your ideal client is, but have you taken the time to validate your ideal client profile? While you’ve done all of the heavy lifting, how do you know the person you’re dreaming of serving actually exists? Today we’re validating that client […]