The Brand Strategy Podcast Mental Health Series with Josh Berger Identity and balance can both seem like these mystical unicorns for a select few entrepreneurs out there. How many times in your life have you wondered who you are? And how many times do you strive for this work-life balance that seems to change with […]

The Brand Strategy Podcast Mental Health Series with Josh Berger Have you ever struggled with fear of failure? Or even the fear of success? In the entrepreneurial world fear is a common word I hear over and over again. But why is it that as humans we fear failure and ALSO success? I’m excited to […]

When is it the right time to rebrand your business? Rebranding is a topic I love talking about. As a brand designer and strategist, I’ve seen some of my favorite branding projects happen during my clients off season. Now, why is it that their off season sets them up for a successful rebrand? I firmly […]

Unpopular opinion alert: why I believe that laptop life “equating” to freedom is far from true. Before you close out of your Podcast app and you’re like, “Bonnie, what are you talking about?” Let me explain. I know you’ve seen those Facebook and Instagram ads showcasing a “girl boss” sipping a beachy drink with laptop […]

Seasons of uncertainty happen as an entrepreneur. It’s simply part of the business journey. But how do you face these seasons with intention? And how do you know when it’s the right time to pivot your brand? These questions are so common in our industry. Anyone can “pivot” their business, but intentionally pivoting in a […]